Manager, Marketing Optimization

Req141651

Position Purpose

The Marketing Optimization Manager plays a critical role in the implementation of new processes and technology and delivering value through continuous optimizations across process and technology. The Marketing optimization manager monitors the business operations and identifies and designs solutions to enable marketing teams to deliver on strategy and goals through optimized processes and technology enablers.

Key Responsibilities

• 20% Strategic Planning & Communication: React to business changes and develop and align marketing team to Quarterly, 1-Year, 3-Year roadmaps to deliver on marketing use cases and solve marketing problems. Support their leader in formal communication to members of Senior and Executive Leadership on Marketing Operations roadmap and initiative progress
• 20% Marketing Business Process & Framework: Optimize business process designs and frameworks to enable marketing teams to get their jobs done from the way that we strategically plan to the way we execute campaigns.
• 20% Technology Platform Strategy & Support: Deep understanding of marketing use cases, personas, and goals to develop technology strategy. Focused on making technology work for each team’s specific business needs within the context of their processes and with the resources available. Develop and document user flows in and across platforms. Inform and track vendor roadmaps to understand new capabilities and how they can be used for marketing use cases
• 15% Data Modeling & Management: Use subject matter expertise in Marketing technology and process to define data model strategy and governance. Consult with teams across measurement and analytics practices on data structure and availability to inform measurement capabilities
• 15% Marketing Operational Insights: Collect and analyze marketing operations data to provide operational insights to the team to develop strategies, priorities and roadmaps for areas to optimize
• 10% Vendor Relationship Management: Business side owner of 3rd party tools. Partner to product, procurement and finance to ensure contracts, SOWs, and contractual negotiations meet needs business needs, marketing understands value of investment, and vendors are paid on-time.
  
  

Direct Manager/Direct Reports

• This position reports to the Sr Manager Marketing Optimization/Director Marketing Optimization
• This position has 2-5 direct reports.
  
  

Travel Requirements

• Typically requires overnight travel less than 10% of the time.
  
  

Physical Requirements

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
  
  

Working Conditions

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
  
  

Minimum Qualifications

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
  
  

Preferred Qualifications

• Experience leading process design, user flow creation, and technology implementation and management
• Experience in change management best practices and execution
• Deep knowledge in Marketing Technology including Content Management, Digital Asset Management, Orchestration, Activation and DCO
• Data taxonomy, governance and metadata
  
  

Minimum Education

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
  
  

Preferred Education

• No additional education
  
  

Minimum Years Of Work Experience

• 5
  
  

Preferred Years Of Work Experience

• No additional years of experience
  
  

Minimum Leadership Experience

• None
  
  

Preferred Leadership Experience

• None
  
  

Certifications

• None
  
  

Competencies

• Effective Communication
• Problem Solving & Analytical Skills
• Marketing Technology
• Cross-Functional Collaboration
• Ambiguity Management
• Process Optimization
• Financial Acumen
• Strong Written & Verbal Communication Skills
• Plan & Align
• Drives Results
• Manages Conflict