Senior Manager, Marketing Optimization

Req141706

Position Purpose

The Marketing Optimization Sr. Manager plays a critical role in the implementation of new processes and technology and delivering value through continuous optimizations across process and technology. The Marketing optimization Sr. Manager monitors the business operations and identifies and designs solutions to enable marketing teams to deliver on strategy and goals through optimized processes and technology enablers.

Key Responsibilities

• 30% Strategic Planning & Communication: React to business changes and develop and align marketing team to Quarterly, 1-Year, 3-Year roadmaps to deliver on marketing use cases and solve marketing problems. Formally communicate to members of Senior and Executive Leadership on Marketing Operations goals & priorities
• 15% Marketing Business Process & Framework: Optimize business process designs and frameworks to enable marketing teams to get their jobs done from the way that we strategically plan to the way we execute campaigns.
• 15% Technology Platform Strategy & Support: Deep understanding of marketing use cases, personas, and goals to develop technology strategy. Focused on making technology work for each team’s specific business needs within the context of their processes and with the resources available. Develop and document user flows in and across platforms. Inform and track vendor roadmaps to understand new capabilities and how they can be used for marketing use cases
• 20% Marketing Operational Insights: Use operational insights to develop strategies, priorities and roadmaps for areas to optimize
• 20% Vendor Relationship Management: Strategic partner to our 3rd party vendors responsible for contract negotiations and relationship management
  
  

Direct Manager/Direct Reports

• This Position typically reports to the Director Marketing Optimization
• This Position has 2-5 Direct Reports
  
  

Travel Requirements

• Typically requires overnight travel less than 20% of the time.
  
  

Physical Requirements

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions, there may be a need to move or lift light articles.
  
  

Working Conditions

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
  
  

Minimum Qualifications

• Must be 18 years of age or older
• Must be legally permitted to work in the United States
  
  

Preferred Qualifications

• Experience leading process design, user flow creation, and technology implementation and management
• Experience in change management best practices and execution
• Deep knowledge in Marketing Technology including Content Management, Digital Asset Management, Orchestration, Activation, and DCO
• Data taxonomy, governance and metadata
  
  

Minimum Education

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
  
  

Preferred Education

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
  
  

Minimum Years Of Work Experience

• 8
  
  

Preferred Years Of Work Experience

• 8
  
  

Minimum Leadership Experience

• 4
  
  

Preferred Leadership Experience

• 7
  
  

Certifications

• None
  
  

Competencies

• Effective Communication
• Problem Solving & Analytical Skills
• Marketing Technology
• Cross-Functional Collaboration
• Ambiguity Management
• Process Optimization
• Financial Acumen
• Strong Written & Verbal Communication Skills
• Plan & Align
• Drives Results
• Manages Conflict