What are the responsibilities and job description for the Sr. Product Strategist - Orange Apron Media position at The Home Depot?
Req130444
Position Purpose
Retail Media Sr. Product Strategist will support our advertising business for The Home Depot. This position has day-to-day responsibility to facilitate ad inventory on The Home Depot advertising properties, such as homedepot.com, through ad serving technologies and cross-functional partnerships. This is a unique opportunity to join a small, highly visible team that's reshaping digital advertising in the world's largest home improvement retailer.
Key Responsibilities
Position Purpose
Retail Media Sr. Product Strategist will support our advertising business for The Home Depot. This position has day-to-day responsibility to facilitate ad inventory on The Home Depot advertising properties, such as homedepot.com, through ad serving technologies and cross-functional partnerships. This is a unique opportunity to join a small, highly visible team that's reshaping digital advertising in the world's largest home improvement retailer.
Key Responsibilities
- 10% Performance Monitoring - Monitor ongoing media performance
- 15% Placements and Follow up - Implement on-site ad placements, tagging, tracking, sponsored listings, private ad marketplaces, audience syndication and other key tasks/metrics as requested
- 25% Product Strategy - Execute the internal advertising business product strategy. Provides day-to day-technical oversight and execution for the program
- 40% Timeline Management - Work with internal and external cross-functional teams to implement new products; Ensure products are implemented on-time and with quality
- 10% Vendor Management - Select and manage external vendors as needed to support the practice
- This position reports to Manager/Sr Manager Retail Media
- This position has 0 Direct Reports
- Typically requires overnight travel less than 10% of the time.
- Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
- Excellent written and verbal communication skills
- Agency or brand marketing experience
- Previous experience with retail websites, ecommerce and analytics
- Marketing/ad tech experience is highly desirable
- Product management or marketing experience is highly desirable
- Highly collaborative team player who is focused, self-motivated, detail-oriented, and able to adapt to changing priorities and tight timelines
- Ability to work with other team members in either a support or leadership role
- Influential; practiced in negotiating with others in ways that result in win-win outcomes
- Familiarity with analytics, advertising data/tech
- Strong business planning and problem-solving skills
- Must be adept in Excel and Power Point
- Manage multiple projects at the same time
- The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED.
- No additional education
- 4
- No additional years of experience
- None
- None
- None
- Action Oriented
- Collaborates
- Drives Engagement
- Communicates Effectively
- Customer Focus
- Drives Results
- Manages Conflict