Demo

Sr. Product Strategist - Orange Apron Media

The Home Depot
Atlanta, GA Full Time
POSTED ON 1/13/2025
AVAILABLE BEFORE 2/17/2025
Req130444

Position Purpose

Retail Media Sr. Product Strategist will support our advertising business for The Home Depot. This position has day-to-day responsibility to facilitate ad inventory on The Home Depot advertising properties, such as homedepot.com, through ad serving technologies and cross-functional partnerships. This is a unique opportunity to join a small, highly visible team that's reshaping digital advertising in the world's largest home improvement retailer.

Key Responsibilities

  • 10% Performance Monitoring - Monitor ongoing media performance
  • 15% Placements and Follow up - Implement on-site ad placements, tagging, tracking, sponsored listings, private ad marketplaces, audience syndication and other key tasks/metrics as requested
  • 25% Product Strategy - Execute the internal advertising business product strategy. Provides day-to day-technical oversight and execution for the program
  • 40% Timeline Management - Work with internal and external cross-functional teams to implement new products; Ensure products are implemented on-time and with quality
  • 10% Vendor Management - Select and manage external vendors as needed to support the practice

Direct Manager/Direct Reports

  • This position reports to Manager/Sr Manager Retail Media
  • This position has 0 Direct Reports

Travel Requirements

  • Typically requires overnight travel less than 10% of the time.

Physical Requirements

  • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions

  • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications

  • Must be eighteen years of age or older.
  • Must be legally permitted to work in the United States.

Preferred Qualifications

  • Excellent written and verbal communication skills
  • Agency or brand marketing experience
  • Previous experience with retail websites, ecommerce and analytics
  • Marketing/ad tech experience is highly desirable
  • Product management or marketing experience is highly desirable
  • Highly collaborative team player who is focused, self-motivated, detail-oriented, and able to adapt to changing priorities and tight timelines
  • Ability to work with other team members in either a support or leadership role
  • Influential; practiced in negotiating with others in ways that result in win-win outcomes
  • Familiarity with analytics, advertising data/tech
  • Strong business planning and problem-solving skills
  • Must be adept in Excel and Power Point
  • Manage multiple projects at the same time

Minimum Education

  • The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED.

Preferred Education

  • No additional education

Minimum Years Of Work Experience

  • 4

Preferred Years Of Work Experience

  • No additional years of experience

Minimum Leadership Experience

  • None

Preferred Leadership Experience

  • None

Certifications

  • None

Competencies

  • Action Oriented
  • Collaborates
  • Drives Engagement
  • Communicates Effectively
  • Customer Focus
  • Drives Results
  • Manages Conflict

Apply End Date: 01/10/2025

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