What are the responsibilities and job description for the Marketing Growth Strategist position at The HRT Club?
Unlock New Opportunities in Women's Healthcare
The HRT Club is a pioneering force in women's health, committed to democratizing access to hormonal treatments. Our mission is to break down barriers and ensure that every individual gets the care they deserve. As we grow, we need a
About the Role
- Lead the marketing department, developing and executing performance-based campaigns across digital channels, traditional media, and healthcare professional marketing.
- Work closely with our marketing team, outside agencies, and corporate leadership to ensure that our marketing programs are efficient, impactful, and aligned with our business goals.
- Report to the Head of Growth and contribute directly to our mission by ensuring more patients can access life-changing hormonal treatments.
Key Responsibilities
- Develop and implement paid media strategies across Google Ads, Meta Ads, and YouTube.
- Analyze performance metrics, conduct A/B testing, and refine campaigns to improve conversion rates.
- Craft compelling, data-driven ad creatives and messaging tailored to women's and men's healthcare audiences.
Data Analysis & Reporting
- Provide detailed performance reports on ROAS, CAC, and LTV, along with actionable insights.
- Help establish and track KPIs to determine if we are on track to achieve goals.
- Able to merge multiple data sources to tell the marketing story.
- Identify growth opportunities through data analysis and propose scalable marketing strategies.
- Conduct market research to stay ahead of industry trends and competitors.
