What are the responsibilities and job description for the Paid Social Manager | Biossance position at The Hut Group?
We’re a fast-moving, global technology group that specialises in taking brands direct to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.
We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.
Why be a Paid Social Manager at THG - Biossance?
Biossance was born when our scientists invented a skin-identical hydrating molecule—squalane—that’s made from sustainable fermented sugarcane. Creating the world’s most incredible and powerful moisturizer led to creating the world’s most powerful skincare formulas. We use first-of-its kind proprietary fermentation technology to biodesign new, high-performing ingredients. The incredible research and development teams in our labs are leading the way to a healthier planet with our exceptional clean chemistry.
As a Paid Social Manager , you will be a part of our Biossance Ecommerce team, leading and contributing to projects that will support our fast-growing online business and assisting in the digital storytelling. This includes media activation, reporting and analysis, campaign support and overall customer experience. This role will help manage growth and retention across Meta, TikTok, Reddit, Pinterest and more. This position involves close collaboration with our Ecommerce, Growth, and other cross-functional teams to continually enhance the overall growth and marketing strategy. The focus is on driving awareness, brand storytelling, and serving as a crucial revenue driver.
The ideal candidate is excited to be part of a fast-growing, fast-paced digital team and is passionate about beauty. They have an eye for creative execution, are analytical and have data-oriented storytelling skills. They work quickly while effectively managing executional details and have an aptitude to manage multiple projects. Strong organizational, collaboration and communication skills are essential, along with the desire to bring in new ideas to drive KPIs. Must be able to work PST hours.
As a Paid Social Manager at THG, you'll :
Media Activation
- Strategize, design and develop online marketing campaigns to maximize efficiency, revenue and awareness
- Activation and execution on Meta, TikTok, Pinterest, Reddit and LinkedIn marketing platforms
- Perform ongoing creative, audience and budget optimizations
- Determine KPI goals by campaign and work with our internal analytics team
- Testing roadmap, execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid social campaigns
- Provide paid social marketing strategy, including opportunity analysis, revenue targets, new client acquisition, prioritization, and budget management
- Develop and grow relationships with key platform representatives and marketing partners
- Manage and execute retail media and advertising co-op plans in collaboration with major retail partners such as Sephora
- Assist Performance Marketing Director in developing media strategy and building media plans (including audience targeting and segmentation, messaging, flighting, budgeting, etc.)
Asset Development
Reporting and Analysis
Support the Site Experience lead with efforts to ensure best-in-class customer experience and product data integrity :
What skills & experience do I need for this role?
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