What are the responsibilities and job description for the Paid Social Manager | Biossance position at THG Fluently?
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
With us, you’ll go further, faster. What are you waiting for?
Why be a Paid Social Manager at THG - Biossance?
Biossance was born when our scientists invented a skin-identical hydrating molecule—squalane—that’s made from sustainable fermented sugarcane. Creating the world’s most incredible and powerful moisturizer led to creating the world’s most powerful skincare formulas. We use first-of-its kind proprietary fermentation technology to biodesign new, high-performing ingredients. The incredible research and development teams in our labs are leading the way to a healthier planet with our exceptional clean chemistry.
We’re looking for a Paid Social Manager to join our fast-growing Ecommerce team to drive customer acquisition and brand storytelling across paid social channels. In this role, you’ll lead creative strategy, oversee content development from brief to execution, and manage campaign performance across platforms like Meta, TikTok, Pinterest, and Reddit.
This role blends left-brain data analysis with right-brain creative thinking—perfect for someone who understands how content, community, and conversions intersect in the beauty space.
As a Paid Social Manager At THG, You'll
Media Strategy & Activation
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
With us, you’ll go further, faster. What are you waiting for?
Why be a Paid Social Manager at THG - Biossance?
Biossance was born when our scientists invented a skin-identical hydrating molecule—squalane—that’s made from sustainable fermented sugarcane. Creating the world’s most incredible and powerful moisturizer led to creating the world’s most powerful skincare formulas. We use first-of-its kind proprietary fermentation technology to biodesign new, high-performing ingredients. The incredible research and development teams in our labs are leading the way to a healthier planet with our exceptional clean chemistry.
We’re looking for a Paid Social Manager to join our fast-growing Ecommerce team to drive customer acquisition and brand storytelling across paid social channels. In this role, you’ll lead creative strategy, oversee content development from brief to execution, and manage campaign performance across platforms like Meta, TikTok, Pinterest, and Reddit.
This role blends left-brain data analysis with right-brain creative thinking—perfect for someone who understands how content, community, and conversions intersect in the beauty space.
As a Paid Social Manager At THG, You'll
Media Strategy & Activation
- Strategize, execute, and optimize paid social campaigns across Meta, TikTok, Pinterest, Reddit, and other emerging platforms
- Manage daily pacing, budgets, and performance reporting aligned to acquisition and efficiency goals
- Build and maintain audience strategies, campaign structures, and testing roadmaps
- Partner with Analytics to evaluate performance trends and inform paid social strategies
- Contribute to retail media plans and advertising co-op efforts in collaboration with partners like Sephora
- Lead the end-to-end creative development process for paid social—from briefing to delivery
- Write thoughtful, data-informed creative briefs rooted in brand messaging, consumer insights, and platform trends
- Collaborate closely with Creative and Marketing teams to develop assets optimized for performance
- Analyze creative performance and provide strategic recommendations for iteration
- Monitor emerging social trends, storytelling formats, memes, and audio to fuel innovation
- Bonus: Comfort with lightweight content creation (e.g. UGC-style video, voiceovers) is a strong plus, but not required
- Own reporting for paid social campaigns, with a focus on CAC, CPA, ROAS, and new customer growth
- Interpret performance data to identify creative and media optimization opportunities
- Provide weekly and monthly reporting insights, including recommendations to drive stronger ROI
- 4 years of experience in paid social strategy and execution—ideally in the beauty, fashion, or consumer goods industry
- Demonstrated ability to lead creative briefing and collaborate cross-functionally with design and content teams
- Strong understanding of platform best practices across Meta, TikTok, Pinterest, etc.
- Analytical mindset with experience translating performance data into clear actions
- Excellent communication and collaboration skills—comfortable influencing across departments
- Experience with tools such as Google Analytics, Excel, TripleWhale, Wrike, and Figma preferred
- Passion for storytelling, content, and creating a best-in-class brand experience
- Salary: $105,000 - $115,000
- Hybrid Work Model (3 Days in Office, 2 days WFH), Office Location: 55 Green St., San Francisco, CA
- Medical, Dental, Vision plans
- 401K matched up to 5%
- Generous PTO (Paid Time Off)
- Short and long-term disability
- Summer Fridays
- Exclusive employee discounts off THG Brands
- Many more...
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
Salary : $105,000 - $115,000
