What are the responsibilities and job description for the Marketing Coordinator position at The Institutes?
About The Institutes
A not-for-profit organization headquartered in beautiful Malvern, PA, The Institutes have been the leading provider of risk management and property-casualty insurance education for more than 100 years. By living our values-Put the Customer First, Do What You Say, Work Together, Be Innovative and Do the Right Thing- our talented team delivers innovative solutions that best empower risk and insurance professionals to help those in need. In 2024, The Institutes was named a Top Workplace by Philly.com for the ninth time. We understand the importance of work-life balance and provide excellent benefits and a friendly and team-focused work environment to drive employee engagement.
Marketing Coordinator
Ready to kickstart your marketing career and make an impact right out of the gate? As our Marketing Coordinator, you'll dive into the heart of our multi-channel campaigns, creating content that turns heads and tracking results that move the needle for CLM. This role is all about creativity, curiosity, and connection, ideal for an early-career professional who is a self-starter eager to grow and shine in a collaborative, forward-thinking team. If you're passionate about marketing and excited to bring fresh ideas to life, we'd love to see you on our team.
What You'll Do :
- Work closely with marketing team and CLM Business Unit owners on marketing campaign support and implementation.
- Create content for web, email, print, and social media.
- Create, deploy, and track performance of HTML emails and landing pages.
- Create, post, and track social media campaigns.
- Update website using CMS and create / update landing pages.
- Provide campaign support including desktop research, project management, maintaining calendars / documents, ad trafficking, purchasing / shipping of marketing materials, etc.
- Stay abreast of email, social media, and digital marketing trends and best practices.
- Collaborate with various levels of clients and customers (both internally and externally) to accomplish goals and objectives.
- Perform other duties as assigned.
Required Competencies
Communication : Oral and written communication skills and ability to communicate throughout all levels of the organization, both internally and externally.
Project management : Manages resources to bring about the successful completion of a specific project. This can include initiating, planning, and executing the project either independently or within a team.
Time Management : Ability to work independently and multi-task, strong organizational skills and effective time management and decision-making skills.
Technical Knowledge : Digital marketing savvy, with an understanding of digital paid media. Working knowledge of Microsoft Office, including Word, Excel, PowerPoint. Experience with HTML emails and platforms (i.e., MailChimp, HubSpot, Active Campaign, or others). Social media management skills (social platforms such as Sprout Social, Canva, GleanIn, Hoot Suite a plus)
Collaboration : Experience working in a team-oriented, collaborative environment.
What We're Looking For :
The Best Part? The Benefits!
To enforce the importance of work-life balance, employees enjoy excellent benefits, including :
