What are the responsibilities and job description for the Associate Director, Programmatic (1073339) position at The Judge Group?
Location: New York City, NY
Description: Our client is currently seeking an Associate Director, Programmatic
Key Responsibilities
This job and many more are available through The Judge Group. Find us on the web at www.judge.com
Description: Our client is currently seeking an Associate Director, Programmatic
Key Responsibilities
- Provide programmatic leadership to Associate Directors, Managers, and junior staff.
- Collaborate with the Data Science and Analytics team to develop measurement plans for tactical recommendations.
- Continuously expand the knowledge base and improve our Programmatic offerings.
- Lead account-level programmatic roadmap creation in lockstep with the Data Science teams.
- Partner with our client and agency brand teams to drive their understanding of programmatic and its advantages and our capabilities to grow the adoption of programmatic as part of a holistic measurement plan that aligns optimizable media and brand metrics.
- You will develop, apply and share standard methodologies for desk operations, communications, campaign management, cross-departmental coordination (finance, ad ops, etc.), measurement planning and reporting.
- Help lead overall development of desk-level programmatic buying strategies; leadership of programmatic specialists; evaluation and identification of optimal partners (tech, data, media).
- Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
- 7 Years experience progressively senior/technical experience in programmatic, ad operations or biddable media on the media owner, agency (preferred) or ad tech side.
- Hands-on experience with ad technologies including data management platforms, DSP’s, SSP’s, ad-verification, and third-party data providers is required.
- Familiarity with viewability measurement (MOAT, IAS, DoubleVerify) and audience measurement (Nielsen DAR).
- Practical experience with ad-serving solutions, tag management and operations is a strong plus.
- Familiarity with Media Mix Modeling, or attribution modeling is advantageous.
- Ability to showcase your strong analytical abilities and quantitative skills, including math proficiency.
This job and many more are available through The Judge Group. Find us on the web at www.judge.com
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