Marketing Director

Lead Marketing for a Brand Built on Passion & Performance Are you a strategic marketing leader who thrives in a fast-paced, performance-driven environment? Do you have a deep passion for wrestling and the sports we serve? Are you ready to take ownership of a brand’s growth and drive real impact? Join the nation’s premier manufacturer of athletic mats and protective padding. We’re looking for a Director of Marketing who brings fresh ideas, a deep understanding of HubSpot, and a results-driven mindset to elevate our brand, engage customers, and drive revenue growth. This role requires a blend of high-level strategy and hands-on execution, leading a marketing team to implement innovative campaigns, optimize digital channels, and expand market presence.

Responsibilities:

Drive Strategic Growth

• Develop and execute multi-channel marketing strategies (inbound & outbound) to expand brand reach, generate leads, and boost engagement.
• Create 6-12 month marketing plans that align with sales goals and market trends.
• Own brand positioning, ensuring a cohesive and compelling brand identity across all platforms.

Leverage Digital & E-Commerce Expertise

• HubSpot Mastery: Lead marketing automation, lead nurturing, and campaign performance tracking.
• Shopify Optimization: Enhance the online shopping experience, increase conversions, and drive sales.
• Implement SEO, PPC, email marketing, and paid social strategies to maximize traffic and engagement.

Elevate Trade Shows & Event Marketing

• Plan and execute high-impact trade show strategies, ensuring to maximize brand exposure, lead generation, and customer engagement.
• Develop pre- and post-show marketing campaigns to attract, nurture, and convert leads.
• Manage event sponsorships and activations to strengthen industry presence and increase brand loyalty.

Create High-Impact Content & Campaigns

• Develop content strategies that resonate with athletes, coaches, and customers.
• Oversee blog, email, and video marketing efforts to build brand authority and customer loyalty.
• Manage partnerships, sponsorships, and PR opportunities to expand reach.

Make Data-Driven Decisions

• Track and analyze lead generation, campaign effectiveness, and ROI, refining strategies based on real-time data.
• Identify emerging trends and customer insights to keep ahead of the competition.

Lead & Inspire the Marketing Team

• Manage and mentor a Marketing Assistant and Brand Manager, ensuring seamless campaign execution.
• Foster collaboration with sales, product development, and executive leadership to align marketing with business objectives.

Required Skills

• Passion for sports & our brand – You understand our customers and their needs.
• 5 years of marketing experience (2 in a leadership role).
• HubSpot expertise – You can run campaigns, manage automation, and analyze lead data.
• E-commerce & Shopify knowledge – You understand online sales strategies and UX optimization.
• Trade Show & Event Marketing Experience – You know how to make industry events drive results.
• Strong digital marketing skills – SEO, PPC, social media ads, and email marketing.
• Leadership & communication – You know how to motivate teams and drive results.

Success Metrics

• Lead Generation: Increase in high-quality leads per quarter.
• Customer Engagement: Improve website traffic, email open rates, and social media interactions.
• Revenue Growth: Show measurable marketing impact on sales.
• Trade Show ROI: Generate and convert leads from events into revenue.
• New Market Expansion: Grow customer acquisition in target segments.

Why Join Our Client's Team?

• Industry Leader: Be part of a trusted, well-established brand.
• High-Impact Role: Own marketing initiatives and drive real business results.
• Passionate Team: Work with a dynamic, collaborative team that loves what they do.
• Growth Opportunity: Shape the future of a growing brand in the sports industry.