Director, Global Social Media

The role of Director, Global Social Media is to lead the development and execution of a best-in-class global social media strategy. This role requires expertise in data-driven decision-making, integration with digital and paid media efforts, and a deep understanding of how to leverage social media to support both direct selling and DTC (direct to consumer) growth. The ideal candidate will bring a strong balance of creativity, content planning, and leadership skills to create innovative social strategies that align with broader business objectives.

Your Day to Day

Social Strategy, Content, and Training

• Design and execute a global social media strategy that integrates seamlessly with the commercialization calendar and aligns with key business priorities.
• Overhaul and reengage the Facebook page and community to provide leadership, education, and ongoing training for Partners, driving engagement and retention.
• Develop and implement scalable social media playbooks that empower Partners and countries to build their social presence, ensuring alignment with brand guidelines.
• Lead the creation of engaging, shoppable content across platforms like Instagram and Facebook, leveraging data insights to optimize performance.
• Act as a storyteller and strategist, ensuring content aligns with brand pillars and moves audiences from top-of-funnel awareness to bottom-of-funnel conversions.
• Simplify complex social media concepts and tools to train Partners effectively, enabling them to create high-quality content and sell confidently on social platforms.
• Proactively identify and mitigate reputational risks by monitoring cultural trends and pivoting messaging as needed.

Data-Driven Insights and Analytics

• Use tools like Sprinklr and Google Analytics to measure campaign performance, track KPIs, and identify actionable insights to inform strategy.
• Build and manage dashboards for real-time social listening, performance reporting, and competitive benchmarking.
• Write and implement solutions to monitor brand sentiment, identify potential crises, and structure alerts for immediate response.
• Leverage social media data to align strategies with broader marketing goals, including CRM and paid media initiatives.
• Provide regular performance reports with clear recommendations to optimize content and audience engagement.

Integration with Digital Ecosystem

• Align shoppable posts and social commerce efforts with Shopify and other platforms, driving measurable revenue growth.
• Partner with creative and digital teams to ensure seamless integration of social campaigns with paid media and eCommerce strategies.

Leadership and Team Development

• Manage and mentor a small team of social media professionals and vendors, fostering a collaborative and high-performing work environment.
• Set clear goals and professional development plans for direct reports, provide regular feedback, and conduct annual evaluations.
• Build strong cross-functional relationships with key stakeholders, including Marketing, Creative, and Sales teams, to ensure alignment on goals and deliverables.
• Deliver compelling presentations to leadership, communicating the impact and value of social media strategies on business objectives.

Innovation and Emerging Trends

• Stay ahead of social media trends, tools, and best practices, ensuring the brand remains a leader in the social space.
• Identify and test emerging platforms and features, integrating them into the overall strategy where relevant.
• Develop and manage influencer and partnership programs, including onboarding, content development, and ROI measurement.

Other

• Ability to travel occasionally for training, events, and strategy workshops.

You will bring

• Bachelor's degree in Marketing, Communications, or a related field
• Proven experience in a senior social media or digital marketing role, ideally within eCommerce or direct selling environments.
• Expertise in social media strategy development, content creation, and community management.
• Strong technical skills, including experience with Sprinklr (or similar tools), Google Analytics, and social commerce platforms.
• Exceptional copywriting and storytelling skills with attention to detail and brand voice.
• Demonstrated success in managing teams and fostering cross-functional collaboration.
• Experience in managing shoppable posts and driving revenue through social commerce strategies.
• Ability to identify and mitigate reputational risks in a fast-paced, public-facing role.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Familiarity with direct selling business models and their unique social media needs is a plus.