What are the responsibilities and job description for the Senior Manager, CRM Campaign Strategy position at The Knot Worldwide?

Job Description

ABOUT THE ROLE AND OUR TEAM :

The Knot Worldwide is looking for a passionate CRM Marketing Campaign Strategy Manager. This leader will be at the heart of CRM and lifecycle planning and managing dynamic customer journeys, campaigns, and best in class automation plans across all CRM touchpoints to include email, push, SMS and in-app messaging for multiple brands (The Knot and Wedding Wire). The right candidate will be hands-on in the strategic planning and management of all campaigns from ideation to execution. This role is a great fit for someone with a marketing mindset who leverages data and insights to create sophisticated personalized communications to nurture our couple's wedding planning journey across dynamic and personalized CRM experiences to guide and take the next best action to increase frequency, retention and loyalty.

This is your chance to turn data into business opportunities, while collaborating with a fun and forward-thinking team to make sure we are building personalized and automated journeys and delightful experiences for our couples and their guests to guide their wedding planning experience with TKWW.

RESPONSIBILITIES :

Building and managing complex and personalized customer journeys, triggers and notification strategic plans for email, push, SMS and in-app campaigns and automations.
Responsible for CRM campaign strategy, planning, journey building with CRM channel touchpoints and segmentation logic
Develop campaign briefs, Asana task management and oversight of creative and marketing automation processes to ensure campaign execution meet set deadlines
Deep understanding of customer data, data science, and segmentation query / personalization logic to develop CRM plans
Partner with integrated marketing, product, sales, creative and marketing automation teams to develop strategic CRM plans to achieve KPIs and KRs.
Setting up and managing performance reports to track how well CRM campaigns, programs, channels, campaigns, customer groups, and segments are performing.
Working closely with the Marketing, Data Engineering and CRM Marketing operations teams to keep things running smoothly and to bring new ideas to life.

SUCCESSFUL CRM MARKETING CAMPAIGN STRATEGY MANAGER CANDIDATES HAVE :

Experience managing large-scale projects and have fierce prioritization and time management skills

Expertise in email, SMS and push-notification best practices, deliverability and CAN-SPAM regulations

Experience with A / B testing methodologies

Must exhibit strong verbal, interpersonal, and written communication skills

Excellent team player with strong collaborative skills with the ability to work cross-functionally

Ability to anticipate needs, innovate, and flourish in a fast-paced, global environment

Min 8 years experience in CRM marketing strategy and campaign planning for email, push notifications, SMS, and In-app marketing

3-5 years Experience in Asana, Airtable, Lucid Chart for journey mapping, brief development

Strong experience working in enterprise CRM systems - Salesforce Marketing Cloud or Braze a plus

Strong experience with A / B test design and performance measurement, reporting, and analytics

Advanced segmentation and rule based logic to build "if and then" statements to develop CRM journeys and plans

Strengths in campaign messaging, positioning, and providing creative direction and feedback

Excellent collaborator and working across highly cross-functional teams

You're a CRM expert and understand customer behavior, data and developing CRM automation plans, triggers, and CRM touchpoints to drive user engagement, frequency, retention and loyalty.

Strong experience with lifecycle and loyalty programs with integrated CRM triggers

You're a pro at all aspects of CRM campaign strategy planning and management from brief development, Asana requests, and campaign execution

Bonus points if you're familiar with Salesforce Marketing Cloud Journey Builder or Braze Canvas to develop complex sequences and trigger journeys

Well-versed in business intelligence, marketing analytics and ecommerce analytics and deep experience with applying analytics to digital commerce or digital marketing.

About Us

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!

WHAT WE LOVE ABOUT YOU :

You Dream Big. You iterate and experiment to drive innovation.

You Love Our Users. You keep our global community at the center of everything you do.

You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.

You Hustle Every Day. You favor urgency and own your outcomes.

You Win Together. People are at the heart of our success and you play as a team.

WHAT YOU LOVE ABOUT US :

We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.

To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.

We are seeking applicants residing in the Central or Eastern US time zones to facilitate effective communication with the company's headquarters in Chevy Chase, MD.

US Notice : The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

About the Team

WHAT WE DO MATTERS :

Here at The Knot Worldwide, we believe in doing work that matters. In more than 16 countries around the world, The Knot Worldwide's leading family of brands-including The Knot, WeddingWire, Bodas, The Bash, The Bump, and more-help people take celebration planning from inspiration to action. When you join our global team, you'll be a part of a diverse group of individuals passionate about serving and enabling our communities to celebrate the moments that make us.

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