What are the responsibilities and job description for the Personalization Content Manager position at the LEGO Group?
Job Description
Are you skilled at combining creative work with data and AI-driven technical solutions to deliver personalized shopping experiences?
Bring your ability to think big picture, collaborate cross functionally and your resourcefulness to enable personalization at scale on LEGO.com
Core Responsibilities
As a part of the LEGO Retail organization, the Global eCommerce team drives the commercial performance and development of LEGO.com.
Reporting to the Director of eCommerce Content Strategy and Operations and working alongside global colleagues in Global eCommerce, Marketing, Shopper Marketing Communications, Product and our content management agency, this role is responsible for ensuring the adoption and operational excellence of personalized content experiences on LEGO.com.
Do you have what it takes?
What’s in it for you?
Here are some of what to expect
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.
Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Are you skilled at combining creative work with data and AI-driven technical solutions to deliver personalized shopping experiences?
Bring your ability to think big picture, collaborate cross functionally and your resourcefulness to enable personalization at scale on LEGO.com
Core Responsibilities
- Plans and drives personalized on-site content supporting key eCommerce and Retail Marketing objectives in collaboration with Global eCommerce, Shopper Marketing Communications, Membership & Personalization, and Product teams to deliver the best shopper experience across 35 countries and 21 languages.
- Drive the roadmap for the use of all personalized and regionalized content on LEGO.com, with a focus on commercial performance and enhancing user experience
- Works with Product teams to recognize new areas of opportunity for the use of personalization tools and improve on-site personalization algorithms and audience targeting
- Collaborates with the Trading Optimization and Retail Marketing teams to ensure optimal market by market product placement and visibility
- Use metrics related to user impact, business goals, and in market commercial targets to communicate and celebrate successes
- Partners with the Homepage Digital Content Manager and the Digital Content Coordinator to support the overall LEGO.com content strategy
As a part of the LEGO Retail organization, the Global eCommerce team drives the commercial performance and development of LEGO.com.
Reporting to the Director of eCommerce Content Strategy and Operations and working alongside global colleagues in Global eCommerce, Marketing, Shopper Marketing Communications, Product and our content management agency, this role is responsible for ensuring the adoption and operational excellence of personalized content experiences on LEGO.com.
Do you have what it takes?
- 3 years eCommerce experience preferably in a global, direct to consumer environment.
- Experience with content management preferred.
- Comfortable with the core concepts of machine learning algorithms.
- An enthusiastic, positive approach and determination to overcome obstacles, solve problems and deliver results with a focus on quality, efficiency, and operational excellence.
- Open, collaborative communication style, with experience working globally across cultures and time zones to build connected, sustainable relationships regardless of organizational structure.
- Proven data driven, user centric approach to content strategy and performance; solid understanding of eCommerce analytics and tools like Adobe Analytics.
- Passion for developing a deep understanding of shopper needs throughout the shopping journey, and enthusiasm for exceeding shopper expectations.
- Excellent written and verbal communication skills, with experience in engaging partners at all levels.
- Proficient use of MS Office 365 tools and platforms.
- The salary for this position has a range of $100,900 - $151,300 USD based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalization of the employment offer.
- This position will initially be based at 10 St. James Ave. in Boston, before moving to a new office location at 1001 Boylston St by mid-2025. Our hiring teams will discuss this with you during the interview stages.
- Our workplace enables our LEGO Group colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
What’s in it for you?
Here are some of what to expect
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.
Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Salary : $100,900 - $151,300
