What are the responsibilities and job description for the Senior Director, Search Marketing position at the LEGO Group?
Job Description
Are you ready to be at the forefront of innovative media strategies, where every campaign is a chance to creatively connect with our audience?
Apply now to leverage data and technology to amplify our brand, driving discoverability, and optimizing media spend!
Core Responsibilities
M&C Marketing is all about making the journey for shoppers and consumers smoother, building loyalty that keeps them coming back. Our branded channels and D2C partners are the ultimate expression of the LEGO Group, connecting with our most dedicated fans and driving growth. With third-party retailers, M&C Marketing tailors its approach to resonate with different audiences, boosting sales and enhancing the consumer experience. Our IP partnerships bring more people into the LEGO® world, creating a unified and thriving brand experience. And in product and marketing development, M&C Marketing aims to be the best partner, ensuring strategies are data-driven, feasible, and set to achieve commercial success and innovative collaboration.
The Media Activation team at the LEGO Group is a tactical force specializing in driving campaigns across various media landscapes. Committed to continuous optimization and scalability, they expertly manage biddable media, programmatic buying, and SEO tactics, aligning their efforts with broader corporate objectives. The team navigates the complexities of media channels to drive discoverability and optimize media spend. Their success is measured by their ability to implement targeted campaigns efficiently, enhance the LEGO® brand experience across all platforms, and contribute to sustained commercial growth through precise and agile media tactics.
Do you have what it takes?
Relationship Management
What’s in it for you?
Here are some of what to expect
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.
Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Are you ready to be at the forefront of innovative media strategies, where every campaign is a chance to creatively connect with our audience?
Apply now to leverage data and technology to amplify our brand, driving discoverability, and optimizing media spend!
Core Responsibilities
- Develop and implement comprehensive global search strategies, encompassing both SEO and SEM, tailored to different geographic markets and cultural nuances.
- Lead a team of search marketing specialists, providing strategic direction, training, and performance evaluations, while fostering a collaborative global approach.
- Collaborate with regional teams to ensure content and keyword strategies are localized, culturally relevant, and aligned with local search behaviors.
- Conduct advanced keyword research and competitive analysis across various markets to identify growth opportunities and optimize search visibility.
- Manage global SEM campaigns, overseeing bid management, ad copy localization, and landing page optimization to ensure relevance and performance in each market.
- Monitor and analyze search performance metrics using relevant tools, making data-driven decisions to optimize global strategies.
- Take a proactive role in increasing internal ownership of search execution, working closely with internal teams to build capabilities and reduce reliance on external agencies.
- Define and lead the in-housing path for search marketing, establishing a clear roadmap, processes, and training programs to ensure a smooth transition and sustained success
- Stay current with the latest search engine algorithms, trends, and best practices, ensuring compliance and competitiveness across all markets.
- Serve on the Global Media leadership team, contributing insights and expertise to inform broader digital media and marketing strategies in a global context.
M&C Marketing is all about making the journey for shoppers and consumers smoother, building loyalty that keeps them coming back. Our branded channels and D2C partners are the ultimate expression of the LEGO Group, connecting with our most dedicated fans and driving growth. With third-party retailers, M&C Marketing tailors its approach to resonate with different audiences, boosting sales and enhancing the consumer experience. Our IP partnerships bring more people into the LEGO® world, creating a unified and thriving brand experience. And in product and marketing development, M&C Marketing aims to be the best partner, ensuring strategies are data-driven, feasible, and set to achieve commercial success and innovative collaboration.
The Media Activation team at the LEGO Group is a tactical force specializing in driving campaigns across various media landscapes. Committed to continuous optimization and scalability, they expertly manage biddable media, programmatic buying, and SEO tactics, aligning their efforts with broader corporate objectives. The team navigates the complexities of media channels to drive discoverability and optimize media spend. Their success is measured by their ability to implement targeted campaigns efficiently, enhance the LEGO® brand experience across all platforms, and contribute to sustained commercial growth through precise and agile media tactics.
Do you have what it takes?
Relationship Management
- Extensive experience managing and nurturing key relationships with global media partners.
- Proven track record of regular communication, meetings, and negotiations to maintain strong partnerships.
- Proven leader who is skilled in setting goals, providing guidance, and ensuring team success in managing media partnerships.
- Demonstrated ability to mentor and develop team members.
- A solid background in identifying, developing, and managing strategic partnerships.
- Expertise in understanding partner capabilities, developing tailored proposals, and negotiating agreements.
- Adept at monitoring and analyzing partnership performance.
- Proficiency in using data-driven insights to refine strategies and drive commercial impact.
- Proven experience successfully collaborating with internal teams (sales, marketing, product) to align partnership strategies with company goals.
- Strong communication and interpersonal skills.
- The salary for this position has a range of $196,200 - $294,300 USD based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalization of the employment offer.
- If based in Boston, this position will initially be at 10 St. James Ave. in Boston, before moving to a new office location at 1001 Boylston St. by mid-2025. Our hiring teams will discuss this with you during the interview stages.
- Our workplace enables our LEGO Group colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
- Relocation assistance is offered for this position.
What’s in it for you?
Here are some of what to expect
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.
Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Salary : $196,200 - $294,300
