Brand Marketing Manager

Job Summary:

We are looking for a dynamic and experienced Brand Marketing Manager to lead and execute strategies that build and elevate The Maggiore Group's restaurant brands. This role requires a creative and strategic thinker with a proven track record in developing brand campaigns, conducting market research, and driving brand awareness across multiple channels. You will be the brand guardian, ensuring consistency, relevance, and engagement in all communications and touchpoints with our audience.

Key Responsibilities:

1. Brand Strategy Development:

   • Lead the creation and implementation of the overall brand marketing strategy for all concepts.
   • Develop and manage brand positioning, messaging, and key differentiators.
   • Analyze brand performance and adjust strategies to protect and advance our saturation and reputation.

2. Campaign Management:

   • Plan, execute, and oversee integrated marketing campaigns across digital, social, print, and experiential channels.
   • Collaborate with restaurant operations, the design team and other stakeholders to develop compelling content and messaging for various campaigns.
   • Track and report on campaign performance metrics, ROI and overall efficacy of all departmental endeavors.

3. Market Research & Consumer Insights:

• Participate in market research to understand consumer needs, competitive landscape, and industry trends.
• Leverage consumer insights to guide creative and messaging decisions.
• Stay ahead of industry trends, ensuring the brand remains innovative and relevant.

4. Brand Consistency & Communication:

• Ensure brand guidelines & culture are adhered to across all marketing materials, channels, and partnerships.
• Oversee the development of brand collateral, including digital assets and print materials. 
• Collaborate with other departments to maintain a unified and consistent brand strategy
• Work closely with our PR firm, relevant vendors and maintain regular meetings and manage KPI's for each.