Marketing Specialist

Position: Marketing Specialist

Reports To: Director of Marketing

Hours: Monday - Friday, 8:00 am - 4:30 pm or 8:30 am - 5:00 pm

Compensation: $60,000 - $68,000 based on previous experience

Work Setting: In Office

The Mailworks is a woman-owned family business specializing in the creation and distribution of direct mail campaigns for a nationwide customer base. The Mailworks operates 24 hours a day, usually 6 days a week. The team of 90 employees ranges from executives, marketing specialists, designers, developers, and production workers.

The Marketing Specialist strategizes, develops, executes, and analyzes content marketing initiatives for The Mailworks, with a strong focus on CRM Hubspot marketing operations and content strategy. This role requires creating compelling, on-brand, high-quality content across websites, landing pages, social media, blog posts, videos, sales collateral, emails, and Hubspot workflows. The ideal candidate has experience managing automated marketing workflows and executing content strategies that drive conversions and customer engagement. While design experience is a plus, it is not required.

Supervisory Responsibilities: none

Duties:

SIMPLIFICATION AND COMMUNICATION OF COMPANY OFFERINGS

• Translate complex service offerings into clear, engaging, and easily understood messages that drive customer understanding and growth.
• Develop and maintain a cohesive brand voice and style across all marketing initiatives.
• Ensure that all content consistently reflects the company’s values and highlights the benefits and unique value of The Mailworks’ services.

CONTENT STRATEGY AND CRM MANAGEMENT

• Develop and implement content strategies that align with the company's overall business goals.
• Manage and optimize HubSpot CRM workflows, lead nurturing campaigns, and database segmentation to maximize engagement and conversions.
• Develop and execute strategic email sequences and targeted lead nurturing initiatives.
• Ensure seamless integration of HubSpot workflows with marketing campaigns.
• Utilize AI tools to generate on-brand messaging, social media posts, emails, and blog content while maintaining meticulous consistency in tone and style.

SOCIAL MEDIA, CONTENT CREATION, AND EMAIL MARKETING

• Manage editorial calendars for owned channels (LinkedIn, Facebook, Instagram) to position The Mailworks as an industry thought leader.
• Create and publish engaging content to support brand awareness, lead generation, and customer retention.
• Develop marketing emails, automated campaigns, and newsletters through HubSpot.
• Develop educational and training content for internal platforms, helping customers navigate The Mailworks' services, technology, and best practices, such as case studies, eBooks, and white papers.
• Write SEO-optimized blog posts, landing pages, and website copy focused on lead generation.
• Create event content, including collateral, slide decks, and takeaways.
• Work with third-party content creators when needed, managing projects from conception to final review.

PERFORMANCE ANALYSIS AND OPTIMIZATION

• Analyze performance metrics (engagement, conversion rates, ROI) and present findings to inform marketing strategies.
• Establish and monitor key performance indicators (KPIs) for all marketing channels, including CRM workflows.
• Develop and present regular reports to the marketing team and executive leadership.
• Design and execute A/B testing and data-driven experiments to improve outcomes.
• Stay up to date on industry trends, competitive research, and emerging marketing technologies, including AI-powered solutions like ChatGPT.

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Required Skills/Abilities:

• Bachelor's degree in Marketing, Journalism, Communications, or related field plus related experience or equivalent combination of experience, education, and training.
• 2 years of proven experience in developing and executing effective email, CRM, social media, and content marketing strategies, with a strong emphasis on B2B (preferred).
• Experience with HubSpot CRM, including workflow automation, lead segmentation, and database management.
• Exceptional writing, editing, and proofreading skills.
• Demonstrated proficiency with Google Suite, Adobe Creative Cloud, and project management tools such as ClickUp.
• Proficiency in AI tools such as ChatGPT to enhance efficiency.
• Proficiency in presentation software such as Microsoft PowerPoint, Apple Keynote, or Google Slides.
• Ability to work with tight deadlines and to meet project milestones.
• Ability to handle a varied workload and manage multiple marketing projects simultaneously.
• Ability to collaborate effectively with sales, marketing, and executive leadership teams.
• Experience in analytics and reporting to a team on KPIs/metrics.
• Experience in direct mail or SaaS industries is a plus.
• Project management skills.
• A polite, friendly, and diplomatic manner.
• Integrity, reliability, and ability to adapt strategies based on data-driven insights.

Physical Requirements:

• Primarily a desk job; requires long periods of sitting and working on a computer. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to sit; walk; use hands to finger, handle, or feel; and reach with hands and arms.

Success Indicators:

• Error-free execution and high-quality output in all deliverables.
• Demonstrates a mastery-level understanding of The Mailworks products, services, Portal technology, and pricing structures.
• Manages and optimizes Hubspot workflows, leading to increased lead conversions and improved sales alignment.
• Actively uses AI and automation tools to increase productivity and campaign efficiency.
• Can demonstrate a measurable increase in blog traffic, time on page, social media engagement, email open click-through rates, and lead conversions.
• Maintains a consistent and engaging brand voice across all platforms following The Mailworks brand guidelines.
• Ensures timely completion of projects, meeting all deadlines and marketing objectives.
• Demonstrates a positive ROI from marketing campaigns and Hubspot workflows.
• Database campaigns are executed on time and result in improved engagement.
• Develops repeatable and scalable marketing strategies with supporting SOPs.

Other Duties:

Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Job Type: Full-time

Pay: $60,000.00 - $68,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• Monday to Friday

Ability to Relocate:

• Albany, NY 12204: Relocate before starting work (Required)

Work Location: In person

Salary : $60,000 - $68,000