What are the responsibilities and job description for the Director, Marketing and Communications position at The Menninger Clinic?
Position is Hybrid.
Summary
The Director of Marketing and Communications will use their deep understanding of and experience with traditional and digital marketing to translate the organization’s business goals and priorities into B2B and B2C marketing strategies and tactics that drive awareness, preference, and census.
The Director will lead the design of a referral engagement program with the partnership of Business Development that will nurture referring HCPs through the pipeline, creating awareness and affinity locally and nationally.
This role will develop digital strategies supported by a robust content strategy across all platforms including web, paid search advertising, organic and paid social media and digital direct marketing. In addition, the Director will develop a structure for reporting analytics, ROI and ROAS.
The Director of Marketing and Communications is responsible for directing and managing internal and external communications as well as public relations activities.
The Director has accountability for management of the Menninger brand standards for consistent and accurate usage internally and externally.
Core Competencies
- Communication: Must be able to communicate effectively and professionally internally and externally. Expressing ideas clearly and concisely, encouraging collaboration and open communication.
- Business Acumen: Expertise in knowledge of B2B and B2C healthcare marketing and communications.
- Critical and Strategic Thinking: Gathers information and analyzes systematically to identify opportunities for innovation, problem solving, and reaching sound business decisions.
- Interpersonal: Inspire trust by developing relationships based on our ETHIC. Motivates people to do their best work while being accountable. Acts quickly and takes clear and direct action regarding ethical and integrity concerns.
- People Leadership: Provides clear direction and ensures role clarity. Assess strengths and developmental goals of direct reports, provide opportunities for development. Delivers timely feedback and addresses performance issues with improvement plans if needed.
Key Functions
- Develop marketing plans that increase awareness and drive census through robust content strategy
- Develop and manage internal corporate communications strategies
- Participates in the development of the marketing and communications budget
- Manages branding ensuring proper and consistent use of The Menninger Clinic branding
- Oversee digital strategy and ensure that data is collected, analyzed and utilized in decision making.
- Participate in recruiting competent marketing and communications professionals to ensure the department meets goals
- Manages corporate PR vendor relationship and works to ensure public relations initiatives are planned and executed
- Participate in management of paid marketing strategies ensuring campaigns are meeting organizational goals
Education: Bachelor’s degree in Marketing, Journalism or related field.
Experience: Minimum 10 years of experience with increasing responsibility in roles in marketing, advertising agency, digital communications and/or public relations, and a minimum of 5 years of management experience. Preference will be given to healthcare experience.
