What are the responsibilities and job description for the Director Of Sales and Marketing position at The Mission Inn Hotel & Spa?

Job Description

The Mission Inn Hotel and Spa, a AAA Four Diamond hotel located in Riverside, CA, is actively seeking an experienced and motivated Sales & Marketing Director to join our team. In this role, the Sales and Marketing Director will be responsible for managing the overall revenues of the hotel, developing and executing sales and marketing plans, and overseeing staff in Sales, Marketing, Revenue Management, Catering Services, and Planning. This role is the top revenue position in the hotel and is responsible for managing the hotel's revenue-related strategies, achieving and exceeding the hotel's RevPAR Index and RevPAR goals. This role will lead by example, be hands on, and uplift staff while ensuring the operation runs smoothly. Luxury Hotel Background Required.

Responsibilities :

Supporting Developing & Executing Sales Strategies

Works with sales team to ensure understanding of sales strategy and effective implementation of this strategy for the property.
Works with sales team to create and implement a sales plan addressing revenue, guests, and the market for the segment.
Develops and implements promotions, both internal and external.

Maximizing Revenue

Provides positive and aggressive leadership to ensure maximum revenue potential (e.g., sets example with personal booking goals).

Recommends booking goals for sales team members.

Managing Sales Activities

Monitors all day-to-day activities of direct reports.

Participates in sales calls with members of sales team to acquire new business and / or close on business.

Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).

Analyzing & Reporting on Sales and Financial Data

Analyzes market information by using sales systems and implements strategy to achieve property’s financial room and catering goals.

Assists Revenue Management with completing accurate six period projections.

Reviews guest satisfaction results to identify areas of improvement.

Building Successful Relationships

Develops and manages relationships with key stakeholders, both internal and external.

Works with Human Resources, Engineering and Security departments to ensure compliance with local, state, and federal regulations and / or union requirements.

Attends events, trade shows and sales missions to maintain, build or develop key relationships with new and existing accounts.

Interacts with guests to obtain feedback on product quality and service levels.

Meets with guests to obtain feedback on quality of product (e.g., guest rooms, meeting facilities and equipment, food and beverage), service levels, execution against contract and overall satisfaction.

Marketing Strategy

Develops overarching marketing strategy including marketing plans and property email strategy to overall hotel marketing budgets for the hotel / group of hotels they support to align with business priorities, in consultation with General Manager / Managing Director.

Oversees execution of all marketing initiatives, projects, and collateral production to verify that sales and marketing objectives are achieved and that revenue opportunities are maximized.

Cultivates partnership and active participation in demand generation strategy development (SMR).

Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance.

Leads repositioning efforts in partnership with General Manager / Managing Director and hotel Executive Team.

Serves as the hotel(s) brand guardian / liaison, verifying all marketing reflects brand voice. Leads the strategic pull-though of continent and brand promotions and campaigns.

Develop and execute promotional strategy efforts.

Supports group lead generation efforts.

Runs, reviews, analyzes and clearly articulates to stakeholder’s and owners the key marketing reports with the ability to quickly adapt and adjust strategy accordingly.

Manages internal and external partners to verify deliverables are executed to support hotel strategy.

Develops and sets the annual marketing plan, and overarching partnership and marketing strategies to maximize hotel revenue production and align with hotel positioning.

Manages the OTA Strategy in collaboration with Revenue Management through monthly market leader reviews and media investments.

Monitors and provides recommendations for SEO and updates as needed in collaboration with MDS or agency

Manages cluster marketing strategies, when applicable.

Owns the direct asset development (e.g. photoshoots) to verify up to date content for Marketing team to pull through to various sites and channels.

Development and Execution of Communications and Partnerships

Maintains frequent, active engagement with Public Relations Firm to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for the hotel.

Sets overarching Public Relations strategy for hotel / group of hotels, outlining goals, pitch angles and target segments.

Manages Public Relations agency, if applicable, or manage PR messaging.

Effectively measures and clearly communicates success of campaigns and digital performance using relevant reports tools.

Creates strong relationship management and negotiation skills; demonstrates ability to develop and maintain relationships (e.g. GMs, Sales and Revenue Leaders, media representatives, etc.).

Education and Experience Required :

10 years’ experience in the hospitality industry, demonstrating progressive career growth and a pattern of exceptional performance AND

4-year degree from an accredited university in Business Administration, Hospitality Management, or related major OR

12 years of relevant professional experience in related function, demonstrating progressive career growth and pattern of exceptional performance

A minimum of five years of experience in luxury

Relevant marketing and brand experience

Company Description

To read our Candidate Privacy Information Statement, which explains how we will use your information, please visit https : / / www.missioninn.com / privacy -policy

The Mission Inn Hotel & Spa is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at humanresources@missioninn.comto advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Compensation & Benefits Details : An employee’s pay may be based on several factors including but not limited to (1) relevant education; qualifications; certifications; and experience; (2) skills, ability, knowledge of the job; (3) performance, contribution, and results; (4) geographic location; (5) shift; (6) internal and external equity; and (7) business and organizational needs. The salary range is what we believe to be the range of possible compensation for this role at the time of this posting and may be modified in the future. Note : No amount of pay is wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law, regulations, or relevant ordinances.

We offer a comprehensive package of benefits including paid vacation time; paid sick leave; medical / dental / vision insurance; life, tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D, and a 401(k) Plan.

Company Description

Mission Inn Hotel & Spa is an Equal Opportunity Employer. We are committed to providing equal opportunities to all applicants and employees and will not discriminate based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. Mission Inn Hotel & Spa prohibits harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. To read our Candidate Privacy Information Statement, which explains how we will use your information, please visit https : / / www.missioninn.com / privacy-policy The Mission Inn Hotel & Spa is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at humanresources@missioninn.comto advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying. Compensation & Benefits Details : An employee’s pay may be based on several factors including but not limited to (1) relevant education; qualifications; certifications; and experience; (2) skills, ability, knowledge of the job; (3) performance, contribution, and results; (4) geographic location; (5) shift; (6) internal and external equity; and (7) business and organizational needs. The salary range is what we believe to be the range of possible compensation for this role at the time of this posting and may be modified in the future. Note : No amount of pay is wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law, regulations, or relevant ordinances. We offer a comprehensive package of benefits including paid vacation time; paid sick leave; medical / dental / vision insurance; life, tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D, and a 401(k) Plan.

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