Marketing Manager (Hybrid - Los Angeles, CA)

Our Customer is a business and financial software company that develops and sells financial, accounting, and tax preparation software and related services for small businesses, accountants, and individuals. They are laser-focused on their customers, live and breathe innovation, and champion those who dare to dream. Their Mission is powering prosperity around the world. They do it by attracting the world’s top talent, bringing vital partners into their global platform, and leaving the world a better place through exceptional corporate citizenship.

We are seeking a Marketing Manager on a contract basis to support our customer’s business needs. This role is hybrid in Los Angeles, CA.

Responsibilities

• Lead Funnel Optimization: Lead a cross-functional team in the growth hacking of the B2B lead funnel utilizing key marketing metrics to assess stages in the lead funnel. Iterate rapidly on insights-to-actions feedback loop to drive confident decision making in the demand gen strategy
• Buyer Journey: Define the buyer journey for MidMarket customers and the optimal touch points across stages of the buying journey.
• Multi-Channel Demand: Shape the direction of customer-backed demand generation campaigns with the voice of the MidMarket Customer insights mapped to ideal customer personas.
• B2B Capabilities: Influence the roadmap of B2B and DemandGen capabilities needed to support sales-lead GTM of a more considered purchase. Build strong partnerships to optimize DemandGen tech usage.
• Account Based Marketing: Develop and lead the implementation of comprehensive account-based marketing (ABM) strategies to target key accounts and drive engagement and revenue. Implement a new program for Sales Managed Accounts customer success plans, and templatized Quarterly
• Business Review. Collaborate and Plan: Collaborate with cross-functional teams to ensure marketing campaigns are aligned with overall business goals and objectives.
  
  

Skills And Qualifications

• Bachelor’s degree required
• 7-10 years of business experience in product and/or sales marketing within SaaS/Technology companies.
• B2B Marketing Craft Expertise: Proven experience helping sales organizations reach goals by building both DemandGen and LeadGen programs, designing and executing customer content strategies as well as Account Based Marketing for enterprise-level accounts.
• Customer Obsessed: Leads with customer inquiry, obsessively seeks new insights that help shape and drive product roadmap, and advocates internally and externally on behalf of the customers.
• Strategic and Analytical: Experience with both qualitative and quantitative customer research. Ability to quickly analyze and synthesize data from a variety of sources and distill into clear, concise recommendations for an executive audience. Proven ability to leverage data to measure marketing performance, inform growth opportunities and business case development.
• Tech-Forward: Unabashed at seeking efficiency by testing and deploying the latest technology.
• Compelling Communicator: Excellent written and verbal communications, with an adaptable voice to communicate externally and engage with the growing business accounts.
• Self Starter: Demonstrated track record of self-motivation and willingness to proactively and independently take on ownership roles in projects, prioritize what matters, and manage multiple work streams simultaneously.
• Versatile Problem Solver: Forward-thinking leader with the ability to problem solve with ambiguity, drive data-based decisions and own outcomes, and roll up their sleeves to execute.
• Collaborator & Influencer: Strong interpersonal and influencing skills in a cross-functional, fast-moving environment. Ability to interact with colleagues of all levels in a peer-like way.
  
  

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.

Contractor benefits are available through our 3rd Party Employer of Record (Available upon completion of waiting period for eligible engagements)

Benefits: Medical, Dental, and 401k (no match)

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.