Demo

Marketing Social Media Manager

The O'Connor Group
Philadelphia, PA Full Time
POSTED ON 3/11/2025
AVAILABLE BEFORE 6/9/2025

MARKETING & SOCIAL MEDIA MANAGER

About Winnie Capital

Winnie Capital is guided by the principle of "doing well by doing good." Our portfolio spans media apparel agriculture food and beverage and commercial real estate development. In all our ventures we prioritize quality over quantity believing excellence is our key differentiator in the marketplace.

Position Summary

Winnie Capital seeks a dynamic Marketing and Social Media Manager to develop and execute compelling content strategies across our diverse brand portfolio. The ideal candidate will demonstrate agility creativity and strategic thinking while maintaining our commitment to quality and positive impact.

Key Responsibilities :

  • Lead organic content strategy planning and for multiple brands under the Winnie Capital umbrella
  • Spearhead ideation conception creation and of all social content across relevant brand channels
  • Proactively manage social performance across paid earned and owned channels
  • Respond with realtime content at the "speed of culture" as needs arise across various brands and businesses
  • Storyboard edit and produce social content including live coverage during relevant brand events and experiences
  • Identify engage and manage content partners on photography videography and graphic design as needed
  • Drive consumer and community engagement with external partners including brand activations and inperson experiences
  • Lead influencer and seeding strategy across various brands to drive earned awareness and incentivize trial / purchase
  • Develop and execute email / CRM strategy for various Winnie Capital brands

Requirements

Qualifications :

  • Bachelors degree in Marketing Communications or related field
  • 35 years of experience in social media management and content creation
  • Demonstrated ability to develop and execute successful social media campaigns
  • Proficiency with social media platforms analytics tools and content creation software
  • Strong creative abilities with experience in visual storytelling
  • Excellent written and verbal communication skills
  • Ability to work independently and collaboratively in a fastpaced environment
  • Physical Requirements :

  • As our first ever Social Media Manager youll be the digital voice of our brands across several platforms. This position is a fulltime onsite role based in our vibrant Philadelphia office Monday through Friday 9 a.m. 5 p.m. Youll be at the epicenter of our growth crafting content that engages entertains and builds our community.
  • Occasional evening and weekend work may be required.
  • Ability to travel to brand events and experiences as needed
  • Capacity to stand walk and actively participate during brand activations
  • Benefits

  • Competitive salary commensurate with experience
  • Professional development opportunities
  • Opportunity to contribute to missiondriven brands making positive community impact
  • Flexible benefits package available based on needs
  • Qualifications Bachelor\'s degree in Marketing, Communications, or related field 3-5 years of experience in social media management and content creation Demonstrated ability to develop and execute successful social media campaigns Proficiency with social media platforms, analytics tools, and content creation software Strong creative abilities with experience in visual storytelling Excellent written and verbal communication skills Ability to work independently and collaboratively in a fast-paced environment Physical Requirements As our first ever Social Media Manager, you\'ll be the digital voice of our brands across several platforms. This position is a full-time, on-site role based in our vibrant Philadelphia office, Monday through Friday, 9 a.m. 5 p.m. You\'ll be at the epicenter of our growth, crafting content that engages, entertains, and builds our community. Occasional evening and weekend work may be required. Ability to travel to brand events and experiences as needed Capacity to stand, walk, and actively participate during brand activations

    Key Skills

    Marketing,Google Analytics,Photography,Facebook Advertising,Hootsuite,Social Listening,Content Development,SEO,Adobe Photoshop,Social Media Management,Copywriting,Content Management

    Employment Type : Full Time

    Experience : years

    Vacancy : 1

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