Social Media Manager

Job Title: Social Media Manager

Reports To: Director of Social Media

Brand/Concept: All Concepts

Location: Support Center / Denver

Position Summary:

Responsible for the ongoing management and growth of The One Group’s social media presence in alignment with business strategies and direction. Execute social media campaigns which include but are not limited to: brand awareness, engagement, traffic, strategy, research, campaign & content creation, execution, monitoring and reporting.

Essential Functions and Responsibilities:

• Social Media Strategy & Management
• Execute a comprehensive social media strategy that aligns with brand goals and business objectives.
• Run organic and paid social media efforts across platforms (Instagram, Facebook, TikTok, X, LinkedIn, YouTube, etc.).
• Strategize and implement initiatives to drive follower growth and enhance audience engagement across all social media platforms.
• Plan and manage content calendars for multiple restaurant concepts.
• Maintain a consistent brand voice and aesthetic across all channels.
• Stay ahead of social media trends, emerging platforms, and industry best practices.
• Support for managing licensee partner accounts
• Manage restaurant listings updates across all digital platforms (Yelp, Google Maps, Google, Apple Maps, and Trip Advisor) via Chatmeter and Yext.
• Content Creation & Community Engagement
• Lead the creation of visually compelling, high-engagement content, including video, photography, graphics, and copywriting.
• Develop content across owned, earned, and paid social channels, including stories, highlights, tweets, photos, and videos.
• Identify and leverage user-generated content (UGC) to enhance brand authenticity.
• Monitor and engage with the online community, responding to customer inquiries, reviews, and messages in a timely manner.
• Work with team members to create a solid branding message reflected across marketing materials, social media content, and internal communications.
• Campaign Execution & Performance Optimization
• Develop, manage, and optimize social ad campaigns to support sales and brand engagement on platforms such as Instagram, Facebook, TikTok, and X.
• Track and analyze key performance metrics (engagement, follower growth, conversions, etc.).
• Leverage measurement tools to provide progress reports and insights, improving content and campaign effectiveness through testing and new initiatives.
• Implement crisis communication strategies as needed for brand reputation management.
• Collaborations & Influencer Marketing
• Lead the influencer marketing program, managing partnerships and coordinating seamless dine-in visits.
• Collaborate with cross-functional teams to support key initiatives, promotions, and events, including virtual restaurants and off-premise services.
• Budget & Production Oversight
• Develop and oversee the social media budget, allocating resources effectively for boosting posts, running ads, conducting giveaways, and executing internal campaigns.
• Oversee the planning and execution of photo and video shoots to ensure high-quality content aligns with brand standards.
• Stay current with social media trends and tools, including attending networking and educational events, reading blogs, and listening to podcasts.
• Other
• Manage special projects requested by the Social Media Director.

Skills/Knowledge:

• Knowledge of Digital Marketing current best practices.
• Knowledge of social media legal guidelines.
• Strong understanding of user-generated content management, content marketing and reputation management.
• Strong, professional written and verbal communication skills.
• Ability to work independently and in a team environment.
• Exceptional time management skills including the ability to handle multiple ongoing tasks with changing priorities.
• Passion for food, dining, and hospitality.

Education/Experience:

• 3 years of social media experience or equivalent exposure to a corporate environment and/or corporate account management experience.
• BA or BS with focus on communication: Advertising/Marketing.
• Advanced knowledge of Facebook Business Manager and Power Editor.
• Experience writing, editing and crafting content for the social media platforms, including, but not limited to TikTok, Instagram, Facebook, Pinterest, X and YouTube,
• Proficiency in social media scheduling tools (Sprout Social, Hootsuite, etc.) and design software (Canva, Adobe Suite).
• Experience with leveraging social media management and analytics tools, including, but not limited to Sprinklr, Spredfast, HootSuite, Adobe Creative Cloud, Raven Tools, Google Analytics, Facebook Insights, Visible Technologies, Radian 6 and Crimson Hexagon.
• Working knowledge and real-world experience in planning, managing and executing social media initiatives and programs that span owned, earned and paid.
• Strong leadership, project management, and collaboration skills.