Director – Digital Engagement

Job Summary – Director of Digital Engagement

Northeastern University is looking for a talented Director of Digital Engagement to lead its innovative digital strategy for storytelling and global audience engagement across digital platforms, including web, social and email. As a senior member of the Communications department, the Director of Digital Engagement leads strategic efforts around the high-profile digital storytelling by the university’s award-winning daily news operation (NGN), including the design and development of high-priority websites, digital newsletters, enterprise level social media campaigns, and other communications assets across various channels to promote the university and engage with stakeholder groups and news consumers around the world.

The Director of Digital Engagement has a track record of leading digital teams in fast-paced and highly data-informed organizations, and across multiple time zones. He / she / they are responsible for a team that spans multiple campuses, including Oakland, CA, Boston, MA, and London, England. He / she / they are responsible for maintaining brand consistency across platforms while creating a cohesive and comprehensive strategy that is tailored for each location and provides an outstanding user experience for all. The Director of Digital Engagement has a superb skillset incorporating audience engagement, social listening, and data analytics tools to inform strategy across enterprise-owned digital platforms. He / she / they are an innovative individual who is experienced in working alongside journalists and digital storytellers to communicate about a brand to a diverse set of target audiences.

The person in this role is highly motivated, loves data and is guided by sophisticated metrics. He / she / they are ambitious about setting and meeting goals, enthusiastic about leading creative teams to meet high expectations, and understands the context of doing it all within a non-commercial, nonprofit, global organization with multiple internal and external stakeholder groups.

The Director of Digital Engagement works closely with the Executive Editor of Northeastern Global News (NGN), and the Director of Global Media Relations, as well as a multimedia team of photographers and video producers. The role reports to the Vice President for Communications.

Northeastern is a global research university with 13 campuses in three countries. The world leader in experiential learning, Northeastern’s academic and research enterprise is focused on creating knowledge and discovery at the intersection of academia and industry, and the classroom and the real world. The university’s Communications strategy focuses on promoting the university, its faculty, students, and community by showcasing leadership and innovation across the enterprise.

The position is primarily in-person, with one optional remote day per week, and is based on Northeastern’s Boston campus. The position is part of the Communications division is External Affairs. Based on the nature of the work of the department, the person in the role is expected to be available and responsive outside of regular business hours as crisis and opportunities can happen at any time.

Must have :

• 7-10 years of professional experience in social media and digital engagement
• Bachelor’s degree (advanced degree is preferred)
• Demonstrated track record of increasing audience engagement
• Demonstrated track record of building and implementing data-informed and highly creative engagement strategies for social media platforms
• Superb understanding of social media platforms and the latest trends, including innovative uses as part of enterprise-wide communications strategies in commercial and non-commercial industries
• Demonstrated track record of using data analytics across digital platforms and devising data-informed, ambitious and creative strategies.
• Experience successfully managing social media and digital teams
• Experience in crisis communication strategies that leverage digital platforms
• Great taste and understanding of UX / UI best practices
• Love of journalism and great storytelling
• Experience in collaborating with storytellers, including writers and multimedia professionals
• Sense of humor
• Lots of energy and positive attitude
Great if you have :
• WordPress
• Adobe Target
• Sprinkler
• GA4 / Parse.ly
• Mailchimp

Position Type : Marketing and Communications

Additional Information

Northeastern University considers factors such as candidate work experience, education and skills when extending an offer.

Northeastern has a comprehensive benefits package for benefit eligible employees. This includes medical, vision, dental, paid time off, tuition assistance, wellness & life, retirement- as well as commuting & transportation. Visit https : / / hr.northeastern.edu / benefits / for more information.

All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.

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