Copywriter

The Copywriter is the voice behind The Potter’s House, crafting compelling, faith-driven messaging that inspires, engages, and mobilizes our community. This role is responsible for writing clear, impactful, and culturally relevant copy across digital, social, print, and broadcast platforms—ensuring that every word aligns with the heart and mission of The Potter’s House.

The ideal candidate is a master storyteller, digital-savvy wordsmith, and brand strategist who can create everything from social media captions and email campaigns to sermon series themes and event promotions. Reporting to the Copy Editor and supporting the Creative Team, this position will ensure that every message from The Potter’s House is memorable, meaningful, and mission driven.

Key Responsibilities:

BRAND MESSAGING & DEVELOPMENT:

• Craft on-brand, compelling messaging for all communication channels, including social media, websites, email campaigns, sermon series, and marketing materials
• Develop clear, faith-centered copy that connects with diverse audiences and reflects the voice of The Potter’s House
• Collaborate with leadership, pastors, and ministries to ensure messaging aligns with spiritual and community goals
• Create campaign themes, taglines, and mission-driven narratives that enhance The Potter’s House identity
  
  

Content Strategy & Planning:

• Write scroll-stopping social media copy that enhances engagement and encourages audience interaction
• Develop compelling captions, video scripts, and short-form content optimized for Instagram, Facebook, TikTok, and YouTube
• Work with the House Photographer and Content Producer to pair engaging visuals with powerful storytelling
• Implement SEO-driven copy strategies to optimize website content for searchability and discoverability
  
  

CREATIVE STORYTELLING & Editorial WRITING

• Research and write community spotlight stories, testimonies, and feature articles that showcase the impact of The Potter’s House
• Support content for devotionals, blog posts, and thought leadership pieces that provide spiritual insight and inspiration
• Collaborate with the Copy Editor and Creative Director/Head of Creative to shape storytelling approaches across platforms
  
  

Collaboration & strategy:

• Partner with Graphic Designers, Social Media Managers, and the House Photographer to ensure cohesive storytelling
• Edit and refine messaging for clarity, tone, and brand consistency, under the guidance of the Copy Editor
• Stay ahead of writing trends, audience engagement strategies, and content best practices to keep messaging fresh and relevant
  
  

Required Skills:

• Mastery of digital, social, and brand storytelling with an eye for faith-driven messaging
• Strong experience writing short-form and long-form content that resonates with modern audiences
• Expert-level editing, proofreading, and content structuring skills
• Ability to craft engaging social media copy, ad campaigns, and digital narratives
• Experience working in faith-based or nonprofit communications is a plus
  
  

Preferred Qualifications:

• Bachelor’s degree in journalism, Communications, Marketing, or a related field
• at least 3-5 years of experience in copywriting, content strategy, or editorial writing
• Proven ability to write for multiple platforms including digital, print, and broadcast
• Experience working within church communications, ministries, or mission-driven organizations
  
  

Benefits:

• 401(k)
• 401(k) matching
• Dental/Vision insurance
• Employee assistance program
• Flexible spending accounts
• Health insurance
• Life insurance
• Paid time off
• Tuition reimbursement
  
  

Schedule:

• Days and hours may vary
  
  

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by their supervisor. Such tasks shall be capable of being performed with reasonable accommodation, if necessary, that does not impair a business necessity or impose an undue business hardship and without presenting a direct threat to the safety to the applicant or others.

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