VP of Marketing

TRG Management is a premier property management company specializing in a diverse portfolio of conventional, mid-rise, high-rise, luxury rentals, and single-family properties. Managing approximately 20,000 units across multiple states, we offer an exciting platform for professionals to excel. We are seeking a VP of Marketing to lead strategic initiatives, drive innovation, and oversee marketing operations across our portfolio.Primary Responsibilities and Objectives : Comprehensive Marketing Plans : Develop and execute marketing strategies tailored to property status, brand, market conditions, and stakeholder objectives. Ensure performance and financial goals are met or exceeded across the portfolio.Data-Driven Insights : Utilize analytics platforms, including Google Analytics and CRM systems, to monitor campaign success, provide actionable recommendations, and optimize ROI. Research latest trends for new campaigns and present findings to partners.Multi-Channel Campaigns : Strategize and implement campaigns across digital platforms, SEO, SEM, social media, email, and traditional advertising, with a focus on lead generation and resident engagement.Budget Oversight : Manage and allocate marketing budgets effectively, ensuring cost-efficiency and maximum impact across all initiatives.Performance Optimization : Conduct thorough evaluations of marketing strategies and campaigns, leveraging data to refine approaches and discontinue underperforming initiatives.Quality Assurance : Perform regular audits of property websites, digital assets, and online listings to ensure accuracy, relevance, and optimal user experience.Competitive Intelligence : Monitor market trends and competitor activities to identify opportunities for differentiation and maintain a competitive edge.Portfolio Management : Oversee marketing efforts for stabilized and lease-up properties, ensuring competitive positioning, brand consistency, and alignment with organizational objectives.Content Creation : Design and produce diverse marketing materials, such as flyers, brochures, e-blasts, and promotional items, to support branding and lead-generation efforts.Collaboration : Partner with senior leadership and clients to deliver strategic insights and creative solutions that drive property performance.Team Leadership : Manage and inspire the marketing team, fostering a culture of accountability, innovation, and continuous improvement.Training Programs : Lead training initiatives for regional and property-level teams, emphasizing digital tools, lead management systems, Fair Housing compliance, and marketing best practices.Brand Management : Oversee brand identity and messaging, ensuring consistency across property-level and corporate marketing efforts, including promotional events and campaigns.Emerging Trends : Incorporate innovative technologies and luxury market trends into marketing strategies to enhance customer engagement and operational performance.Resident Retention : Develop programs that drive resident satisfaction, retention, and community involvement, enhancing loyalty and long-term occupancy.Event Management : Organize and manage events, including sponsorships and resident programs, to foster community engagement and support strategic goals.Education : Bachelor’s degree required; MBA or advanced degree preferred.Experience : 7–10 years of progressive marketing leadership experience, ideally within property management or real estate.Skills : Expertise in digital marketing tools, CRM systems, and analytics; proven ability to manage multi-property portfolios and large-scale marketing operations; strong leadership, communication, and problem-solving skills.Benefits as a TRGM Employee : Base Salary Performance Bonus.Medical, dental, vision, legal services, flexible spending account, and commuter benefits.The benefits package includes 100 percent employer-paid life and disability insurance.Employer Matching 401k.Employee Engagement and Wellness programs.Company-paid Vacation, Sick, Personal, and Holiday Time.Opportunities for Professional Development and Tuition Reimbursement.TRG Management is proud to be an Equal Opportunity Employer.#J-18808-Ljbffr