What are the responsibilities and job description for the VP, Growth & Marketing Measurement position at The Ritz-Carlton Yacht Collection?
Join the Ritz-Carlton Yacht Collection : Where Every Voyage is a Symphony of Luxury
Embark on an extraordinary journey with the Ritz-Carlton Yacht Collection, an exquisite extension of the renowned Ritz-Carlton brand, dedicated to redefining ultra-luxury hospitality at sea. As a "Lady or Gentleman" of our esteemed team, you'll be entrusted with the art of delivering the impeccable "Gold Standards" that have made the Ritz-Carlton an epitome of excellence across the globe.
The Essence of Excellence : The Gold Standards
The Gold Standards are the bedrock of the Ritz-Carlton experience, setting us apart in the industry and establishing a legacy of unparalleled service. These standards embody the values and culture that define our brand, and serve as the compass guiding our every endeavor.
The Employee Promise
At The Ritz-Carlton, our Ladies and Gentlemen are the most important resource in our service commitment to our guests. By applying the principles of trust, honesty, respect, integrity and commitment, we nurture and maximize talent to the benefit of each individual and the company. The Ritz-Carlton fosters a work environment where diversity is valued, quality of life is enhanced, individual aspirations are fulfilled, and the Ritz-Carlton Mystique is strengthened.
Join us on a journey where every day is a testament to the highest standard of luxury and service. Apply now and be part of an unparalleled legacy in hospitality.
Overview : A results-oriented Vice President of Growth & Marketing Measurement to spearhead RCYC's data-driven marketing initiatives and generate rapid demand growth. This pivotal role requires a strategic leader with a deep understanding of marketing analytics, growth strategies, and ultra luxury brand positioning. The ideal candidate will drive measurable results, enhance customer acquisition, and develop a high performing, analytics, media and retention marketing team.
Key Responsibilities :
- Strategic Leadership : Develop and implement innovative growth strategies that align with RCYC's brand vision and business objectives, focusing on customer acquisition and retention.
- Data-Driven Insights : Leverage and develop advanced analytics to measure the effectiveness of marketing campaigns, optimize spend, and identify growth opportunities across multiple channels. Spearhead the launch of an media mix model and alternative approaches to measure marketing performance.
- Performance Measurement : Establish key performance indicators (KPIs) and analytics frameworks to track and report on marketing performance, ensuring alignment with overall business goals.
- Cross-Functional Collaboration : Work closely with Digital teams, CRM, sales and content teams to ensure a cohesive approach to brand messaging and customer engagement.
- Team Leadership : Build, mentor, and lead a high-performing marketing measurement team, fostering a culture of innovation, accountability, and continuous improvement.
- Budget Management : Oversee the growing marketing budget, ensuring efficient allocation of resources to maximize ROI on marketing investments.
- Stakeholder Communication : Present insights and strategic recommendations to executive leadership and other stakeholders, translating complex data into actionable strategies.
Qualifications :
The Ritz-Carlton Yacht Collection is an Equal opportunity, inclusive employer and will consider all applicants for employment with the Company on the basis of merit, competence and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other category protected by federal, state, or local law.
