Marketing Manager

Are you an experienced marketer ready to drive brand and sales growth for a leading physical education curriculum company?

Gopher Sport is an industry-leading supplier of high-quality solutions for schools and institutions across the country. Their innovative products are designed to increase physical activity and create positive, healthy learning environments.

Gopher Sport is seeking an exceptional Marketing Manager to drive growth for the SPARK curriculum and professional development business.

Reporting to the Senior Vice President of Marketing, this role will be responsible for achieving annual SPARK sales and profit goals through the development and execution of brilliant marketing, sales, and content delivery plans. The ideal candidate will have successful experience in growing a brand, marketing K12 curriculum, and creating digital solutions that enhance the user's experience.

Major Responsibilities

• Own and deliver on the SPARK brand goals for revenue, profitability, and customer count by driving successful creation and implementation of marketing plans, strategic partnerships, professional development, selling efforts, and more to hit these objectives
• Act as sole guardian of the brand’s financial performance including taking ownership of the brand P&L and executing plans to achieve targeted profitability
• Create, communicate, and execute SPARK Brand Plans that support both the annual brand goals and larger corporate objectives
• Drive understanding of the customer and market and translate this knowledge into winning brand strategies
• Collaborate with cross-department teams to ensure successful execution of brand plan and maximize marketing effectiveness
• Collect and analyze measurable results on activities and report on the outcomes
• Administer the SPARK Marketing budget, ensuring spend is within approved limits and drives a strong return on investment
• Contribute as an active member of a dynamic management team

Preferred Qualifications

• Demonstrated success growing a brand including P&L responsibility
• Experience marketing K12 curriculum brands or related products
• A proven track record of leveraging digital solutions in curriculum to improve user experience and adoption
• A lifestyle, educational, or professional background that is aligned with the company’s physical education purpose
• Bachelor’s Degree in Business, Marketing, Education or related field

Annual salary for this role is $100,000 to $125,000 and is dependent upon experience. Gopher Sport offers a competitive compensation and benefit package, including traditional and HSA Health Insurance options, Vision, 3 weeks of Paid Time Off accrued the first year, plus 8 company paid holidays, profit sharing, 401K, a Lifestyle Spending Account, tuition reimbursement, product discounts, an onsite fitness center and so much more!

Company Background

For 75 years, Gopher Sport has prided themselves on exceptional service, great product quality, and an unrelenting commitment to their customers. Their multiple brands offer a variety of product categories including physical education, athletics, fitness, early childhood, classroom furniture, and STEM. Gopher Sport has a fast-paced environment, a friendly culture, and a meaningful mission. The company's long-term strength and success stem from a foundation of sound ethical principles, core values, and the dedication & excellence of their team members.

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