What are the responsibilities and job description for the Digital Marketing Manager position at The RGU Group, Inc?
Company Overview
Since 1992, The RGU Group is dedicated to designing regionalized souvenir plush concepts that bring joy to people of all ages. Our plushies serve as cherished mementos, capturing special moments and connections. We pride ourselves on teamwork, open communication, and a commitment to collective success.
Summary
As a Digital Marketing Manager at The RGU Group, you will be instrumental in driving our online presence and engaging with our audience through innovative digital strategies. This role is vital in enhancing brand visibility and connecting with consumers and small business owners who cherish our unique plushies.
Responsibilities
- Develop and execute comprehensive digital marketing strategies to enhance brand awareness and drive online sales and lead-generation.
- Manage content creation across various platforms, ensuring alignment with brand messaging and target audience.
- Utilize SEO best practices to optimize website content for improved search engine rankings.
- Implement email marketing campaigns to engage customers and promote new products.
- Analyze data from digital marketing efforts to assess performance and identify areas for improvement.
- Collaborate with cross-functional teams to ensure cohesive messaging across all channels.
- Stay updated on industry trends and competitor activities to inform marketing strategies.
Qualifications
- Proven results through Faire Wholesale Marketplace
- Proven experience in digital marketing, preferably within the retail or consumer goods sector.
- Strong skills in content creation, copywriting, and SEO optimization.
- Familiarity with e-commerce platforms and digital marketing tools.
- Experience with email marketing and marketing automation is a plus.
- Excellent analytical skills with the ability to interpret data and make informed decisions.
- Creative thinker with strong problem-solving abilities.
- Ability to work collaboratively in a team-oriented environment.
- Graphic Design experience in Adobe Creative Suite
If you're ready to make an impact in the world of digital marketing while helping create memorable experiences for travelers, we invite you to apply today at The RGU Group!
Job Type: Full-time
Pay: From $85,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Tuition reimbursement
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
- No weekends
Work Location: Hybrid remote in Winston-Salem, NC 27103
Salary : $85,000
