What are the responsibilities and job description for the Content Marketing Associate position at The RMR Group?
Overview :
Reporting to the Director of Marketing and CX, the Content Marketing Associate will collaborate with the marketing team and other departments to create, manage, and optimize engaging content across various digital platforms. This role combines creativity, strategic thinking, and strong project management skills. We are looking for a motivated individual with a passion for storytelling who is attuned to cultural trends and can thrive in a dynamic environment.Responsibilities : Develop and execute robust content strategies that support the organization’s marketing objectives.Create comprehensive content calendars to ensure a regular and timely flow of content across all channels.Collaborate with cross-functional teams to understand audience needs and devise targeted content plans.Oversee the production of diverse content types with agency partners, including blogs, website copy, social media posts, email newsletters, case studies, and videos.Write and edit captivating copy that resonates with target audiences and maintains brand voice and messaging.Utilize analytics tools to monitor content performance and refine strategies to enhance engagement and return on investment.Conduct periodic audits of existing content to identify optimization and repurposing opportunities.Ensure all content adheres to the brand’s voice, tone, and guidelines.Review content for accuracy, compliance with legal standards, and alignment with best practices.Qualifications : Bachelor's degree in Marketing, Communications, Journalism, or a related field.2 years of experience in content marketing with a proven ability to create high-quality, engaging materials.Exceptional writing, editing, and proofreading capabilities.Strong grasp of SEO, keyword research, and content optimization techniques.Proficient with content management systems (CMS), email marketing platforms, and social media management tools.Experience with analytics tools like Google Analytics, Moz, or Hotjar.Ability to juggle multiple projects and meet tight deadlines.Creative thinker with a strategic approach and a passion for storytelling.Excellent attention to detail and organizational skills.Proven capability to work independently and collaboratively in a fast-paced setting.Strong communication skills and a collaborative mindset.Company Overview :
The RMR Group (Nasdaq : RMR) is a premier U.S. alternative asset management firm focusing on commercial real estate (CRE) and related businesses. With over 1,100 real estate professionals across more than 30 offices, we manage over $41 billion in assets and have over 35 years of institutional experience in CRE management. Our headquarters are located in Newton, MA, and we were established in 1986. RMR has earned recognition for its workplace culture and commitment to sustainability. Our mission is to create long-term value for our clients by managing their investments and assets as if we own them. We are dedicated to our core values : Integrity, Passion, Inspired Thinking, Ownership, Teamwork, and Mutual Respect.Join us at The RMR Group and explore a rewarding career opportunity!
