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Senior Experience Design Lead Job at The Rockridge Group in New York

The Rockridge Group
New York, NY Full Time
POSTED ON 1/13/2025
AVAILABLE BEFORE 4/8/2025

Job Description

Job Description

Job Title : Senior Experience Design Lead

Duration : Full-Time

Location : 140 Broadway, 40th Floor, NY, NY

Salary : $100K-$115K

On-Site - Currently 3 Days / Week

On-Site Requirement - subject to increase to more Days / Week as we head into Fall / Winter (based on business needs), so the person should be ok with being On-Site more if needed

Senior Experience Design Lead

Client X’s digital team is bringing the power of digital to environments outside of our homes. Our cloud-based digital ecosystem integrates hardware, software, content and data to create highly relevant and engaging experiences at a scale never seen in out-of-home, so brands can truly connect with their audiences.

CLIENT X-Labs is the cross-disciplinary, creative innovation group focused on the intersection of human-centered design and outdoor media. The group, which is situated within the larger Client X marketing department, comprises four key teams, each working in lockstep to explore the future of outdoor media through concept to realization.

1) Digital Creative

  • Future-forward concept development and realization

2) Experience Design

  • Omni-channel design focused on the consumer experience and culturally relevant
  • solutions

    3) Creative Technology

  • Enhancing outdoor experiences through emerging technology integrations
  • 4) Dynamic Content

  • Interactive, data-driven, and full-motion content production
  • JOB DESCRIPTION :

    As the Senior Experience Design Lead in the CLIENT X-Labs group, you will be a key representative of the Experience Design team. You will lead development of all IA / UX / CX / UI based efforts, including the generation of presentation and documentation materials, and be responsible for the management of design and research resources and workstreams. The right candidate will be a hands-on leader, mentor, and contributor, while embracing a cross-functional and collaborative approach to partnering with other disciplines. Culturally, the X-Labs group is all about empathy for our teammates and you will be tasked with ensuring this philosophy by modulating your style to compliment ones that differ. Throughout CLIENT X, the X-Labs group is known for its strong relationships, where our proactive, solution-oriented methodology has led to great results for our stakeholders. If you’re one part logic and one part creative you’ll find your footing well within this role; as it requires organizational thinking and architecting matched with future forward creative solutions that meet business objectives.

    RESPONSIBILITIES :

  • User Experience Information Architecture
  • In this aspect of the role you will be serving as the resident expert in UX and IA best

    practices and implementation. You will work closely with product owners and product marketing

    teams to ensure KPI’s are understood and considered from briefing to execution. You will be

    expected to develop annotated documentation that can be reviewed and approved by key

    stakeholders over the course of a project. As with most UX / IA assignments, you will also develop

    wireframes, site maps, and user flows to effectively communicate strategies.

  • Traditional Web App – Your primary UX / IA focus will be on existing websites / products
  • that undergo updates or complete redesigns, both internally and with external partners

  • Emerging Experiences – At times, we will develop emerging technology products, such as
  • AR / MR / VR and other second-screen experiences that require forward thinking design.

    Consumer Experience : Connecx by OUTFRONT

    Part of the vision for Connecx by OUTFRONT is to bring the art and science of consumer

    experience to outdoor media. Much like a digital product, where the user flow or consumer journey is

    central to the end-user experience, we’re taking the same approach to our digital media and the

    environments they coexist within. It’s our belief that outdoor digital media must integrate into

    communities and provide more purpose, meaning, and value to audiences and advertisers alike. To

    make this belief a reality, we’ve developed the consultative service for our transit and municipality

    partners to bring real-time information and assistance to communities. You will play a key role in

    bringing this vision to life and collaborating with our partners as the primary representative for the

    service. This will include :

    Leading CX discovery sessions with key stakeholders

    Hosting and moderating 1 : 1 and group research interviews

    Crafting informed CX strategies for stakeholder approval / alignment

    Concepting and designing dynamic, assistive content modules

    Applying partner branding to templatized and new modules

    Partnering with Creative Technology and Live Data teams to execute

    Quarterly reviews of content effectiveness with stakeholders

    User Interface Design

    In this aspect of the role, you will lead user interface design for new web pages and microsites, while

    overseeing and guiding the on-going maintenance of existing OUTFRONT web properties. Some

    web properties are built using component-based CMS and subject to design limitations.

    OUT.COM – OUTFRONT.com is the primary corporate website for OUTFRONT Media. The

    website is currently built on SiteCore and will require intermittent design updates that involve

    XD partnering with OUTFRONT Interactive Services -

    IME / Preview Tool – The OUTFRONT Interactive Marketing Experience, is a powerful

    micro-site that provides requirements, specifications, best practices, deployment maps, and

    preview tools for OUTFRONT digital media assets -

    Internal / External Web / App Design – At times internal stakeholders / teams and external

    agencies / partners will solicit OUTFRONT production support for web and app development.

    InsideOUT – OUTFRONT intranet and employee resource destination

    Discipline Leadership

    In this aspect of your role you will oversee all Experience Design resources in the X-Labs group to

    achieve all of the tasks it leads and supports, including the development of OUTFRONT marketing

    materials.

    Ensuring the team is staffed with the most appropriate resources and skill sets

    Efficient and effective processes that maximize XD’s value to the organization

    Advocate for the X-Labs group across the organization, by serving as the key OUTFRONT

    representative for Experience Design.

    REQUIREMENTS :

    8 years in the UX / UI design field with at least 3 leading IA / UX strategies

    Knowledge of CX research, strategies, and creative responses a huge plus

    Expert working knowledge of the Adobe Suite

    Experience in data visualization, data-feeds, API’s, and dev readied hand-offs

    Basic knowledge of modern web development (HTML, CSS, JS, Responsive Design)

    Strong visual design sensibilities ranging from UI to Interactive to and Video

    Proven experience in developing and managing a design system

    Ability work in a fast-paced environment and adhere to a production schedule

    Experience leading the full UX process and articulating a POV

    Experience managing junior designers and researchers

    Experience managing or partnering with third-party development agencies

    Ability to integrate constructive feedback on design solutions

    Ability to problem solve complex design problems with creativity and efficiency

    Experienced in creating fully-annotated wireframes, user flows, and prototypes using

    tools such as InVision, Figma, Sketch, etc...

    Master UX / UI design skills and knowledge base

    Experience with designing web apps that serve a range of users and requirements

    Strong understanding of product development process and best practices

    Working with product owners and developers to ensure built to design solutions

    Strong ability to communicate strategy, ideas, project plans clearly

    Salary : $100,000 - $115,000

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