What are the responsibilities and job description for the Marketing & Communications Director position at The Salvation Army Southern California?
DEPARTMENT: Divisional Development
DIRECT SUPERVISOR: Divisional Director of Development
STATUS: Full-Time, Exempt
DATE: February 5, 2025
Annual Salary Range: $70,000- $80,000
Mission Statement
The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.
Job Summary
Working under the direct supervision of the Divisional Director of Development, the Marketing and Communications Director (MCD) will set and guide the strategy for all Marketing communications, public relations, and collateral to consistently articulate The Salvation Army Hawaiian and Pacific Islands Division’s mission. The MCD will find ways to maximize the Army’s advertising and/or digital dollars in the community for the purpose of educating and informing current and future donors, while ensuring that The Salvation Army Hawaiian and Pacific Islands Division upholds branding standards set by The Salvation Army National Headquarters and will ensure cohesive messaging and consistency in visuals, language, and values through every channel, across the entire division.
The MCD will manage the social media and Digital Marketing Specialist and will work closely with multiple stakeholders (THQ, Staff, Program Directors, Corp Officers, etc.) within the organization to collaborate and facilitate multiple initiatives. The MCD will also elevate the reputation of The Salvation Army in Hawaii and the Pacific Islands as the trusted organization for positive change and impact in the community.
The candidate must be able to anticipate project needs, discern work priorities, meet deadlines with little supervision, and be willing to work occasional evenings and weekends.
Qualifications
▪ Bachelor's Degree (*Advanced degree preferred) and/or 5 years related work experience.
▪ Excellent computer skills and proficient in MS Office Suite, Trello, Adobe's Creative Suite
including Photoshop, Illustrator, InDesign, and Internet software and other software used in
support of marketing and communications management.
Responsibilities
Develop, present and execute an annual comprehensive messaging and strategic marketing plan to DDOD for approval, execute and manage the approved marketing plan for the Division which should include:
▪ Overall Marketing and Public Relations initiatives for the Division.
▪ Messaging strategy for Divisional projects and Development Department needs across print,
web, social, tv, radio and other mediums.
▪ Media and advertisement placement
▪ Lead creative development and direction for all Divisional events.
▪ Coordination of marketing opportunities throughout the division, including The Salvation Army Ray & Joan Kroc Corps Community Center and The Salvation Army Rehabilitation Programs
▪ Photographs and documents events.
▪ Robust content strategy including acquisition of local stories, testimonials, photographs, and
video resources. Marketing / Branding – support Divisional Development team to develop and implement integrated marketing plans and materials (may include annual reports, newsletters, other collateral)
▪ Write themed columns for newsletters, donor touches, and the blog and/or website.
▪ Research and find stories for Direct Mail newsletters.
▪ Create and coordinate Marketing strategies with corporate and community partners.
▪ Seek and place stories related to grants sought and awarded.
▪ Seek and place stories related to major development campaigns.
▪ Ensure consistent messaging and adherence to brand standards.
▪ Act as liaison with Territorial CRD Department on regional / national campaigns.
Graphic Design – Guide/Create visual communications to convey messages in an effective and
aesthetically pleasing manner: This will be a combination of directing and fulfilling creative needs.
▪ Candidate must be qualified to conceptualize, design and direct production of print,
social/digital, audio, video and other marketing collateral to include:Web pages, brochures,
flyers, posters, signage, books, impact reports, advertisements, donor touches, special event
materials.
Coordinate and manage Public Relations initiatives in generating earned media for the division, to include:
▪ Review and edit media releases generated by the Public Relations consultant.
▪ Review and participate in crisis communications that are planned and managed by the Public
Relations consultant.
▪ Spearhead media training & support for officers and program directors.
▪ Monitor media hits in print, broadcast, online outlets, and radio and community reactions.
▪ Research Salvation Army stories to share with media.
▪ Present Salvation Army programs, stories and activities that relate to current news topics.
▪ Place Salvation Army stories in print, television, and electronic media.
Oversee The Content Of The Divisional Website, To Include
▪ Ensure the homepage is updated with relevant information.
▪ Ensure that all materials posted on the website are aligned with Salvation Army values and
language.
▪ Ensure that each program site is well designed with appropriate graphics, photos, relevant and current information.
▪ Ensure that each corps site in well designed with appropriate graphics, photos, relevant and
current information.
▪ Ensure that all advisory groups are represented on the website.
▪ Stay educated on the latest innovations in web management and design.
▪ Present Salvation Army programs, stories and activities that relate to current news topics.
Implement National Salvation Army Campaigns As Needed, To Include
▪ Direct the National Online Red Kettle program throughout the division.
▪ Coordinate Marketing and Public Relations initiatives for national campaigns such as Angel
Tree, National Donut Day, and National Salvation Army Week
▪ Provide information & support to those involved in national campaigns.
▪ Participate in campaign evaluations as requested.
Create Development Collateral As Approved By DDOD Including
▪ Sponsorship packages
▪ Corporate packets
▪ Formal development packages
▪ Impact/Annual report
▪ Case statements and project sheets
Develop and report market data analysis on marketing & communications programs / activities to
ensure cost effectiveness and alignment with organizational goals.
▪ Maintaining and managing agreements and contracts with third party vendors
▪ Media monitoring service
▪ Provide opportunities for meaningful engagement to include planning and conducting of tours and special events highlighting all Divisional Corps and Programs
▪ Impact/Annual report
Management of Marketing Budget to ensure alignment with projected fiscal year expenditures.
DIRECT SUPERVISOR: Divisional Director of Development
STATUS: Full-Time, Exempt
DATE: February 5, 2025
Annual Salary Range: $70,000- $80,000
Mission Statement
The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.
Job Summary
Working under the direct supervision of the Divisional Director of Development, the Marketing and Communications Director (MCD) will set and guide the strategy for all Marketing communications, public relations, and collateral to consistently articulate The Salvation Army Hawaiian and Pacific Islands Division’s mission. The MCD will find ways to maximize the Army’s advertising and/or digital dollars in the community for the purpose of educating and informing current and future donors, while ensuring that The Salvation Army Hawaiian and Pacific Islands Division upholds branding standards set by The Salvation Army National Headquarters and will ensure cohesive messaging and consistency in visuals, language, and values through every channel, across the entire division.
The MCD will manage the social media and Digital Marketing Specialist and will work closely with multiple stakeholders (THQ, Staff, Program Directors, Corp Officers, etc.) within the organization to collaborate and facilitate multiple initiatives. The MCD will also elevate the reputation of The Salvation Army in Hawaii and the Pacific Islands as the trusted organization for positive change and impact in the community.
The candidate must be able to anticipate project needs, discern work priorities, meet deadlines with little supervision, and be willing to work occasional evenings and weekends.
Qualifications
▪ Bachelor's Degree (*Advanced degree preferred) and/or 5 years related work experience.
▪ Excellent computer skills and proficient in MS Office Suite, Trello, Adobe's Creative Suite
including Photoshop, Illustrator, InDesign, and Internet software and other software used in
support of marketing and communications management.
Responsibilities
Develop, present and execute an annual comprehensive messaging and strategic marketing plan to DDOD for approval, execute and manage the approved marketing plan for the Division which should include:
▪ Overall Marketing and Public Relations initiatives for the Division.
▪ Messaging strategy for Divisional projects and Development Department needs across print,
web, social, tv, radio and other mediums.
▪ Media and advertisement placement
▪ Lead creative development and direction for all Divisional events.
▪ Coordination of marketing opportunities throughout the division, including The Salvation Army Ray & Joan Kroc Corps Community Center and The Salvation Army Rehabilitation Programs
▪ Photographs and documents events.
▪ Robust content strategy including acquisition of local stories, testimonials, photographs, and
video resources. Marketing / Branding – support Divisional Development team to develop and implement integrated marketing plans and materials (may include annual reports, newsletters, other collateral)
▪ Write themed columns for newsletters, donor touches, and the blog and/or website.
▪ Research and find stories for Direct Mail newsletters.
▪ Create and coordinate Marketing strategies with corporate and community partners.
▪ Seek and place stories related to grants sought and awarded.
▪ Seek and place stories related to major development campaigns.
▪ Ensure consistent messaging and adherence to brand standards.
▪ Act as liaison with Territorial CRD Department on regional / national campaigns.
Graphic Design – Guide/Create visual communications to convey messages in an effective and
aesthetically pleasing manner: This will be a combination of directing and fulfilling creative needs.
▪ Candidate must be qualified to conceptualize, design and direct production of print,
social/digital, audio, video and other marketing collateral to include:Web pages, brochures,
flyers, posters, signage, books, impact reports, advertisements, donor touches, special event
materials.
Coordinate and manage Public Relations initiatives in generating earned media for the division, to include:
▪ Review and edit media releases generated by the Public Relations consultant.
▪ Review and participate in crisis communications that are planned and managed by the Public
Relations consultant.
▪ Spearhead media training & support for officers and program directors.
▪ Monitor media hits in print, broadcast, online outlets, and radio and community reactions.
▪ Research Salvation Army stories to share with media.
▪ Present Salvation Army programs, stories and activities that relate to current news topics.
▪ Place Salvation Army stories in print, television, and electronic media.
Oversee The Content Of The Divisional Website, To Include
▪ Ensure the homepage is updated with relevant information.
▪ Ensure that all materials posted on the website are aligned with Salvation Army values and
language.
▪ Ensure that each program site is well designed with appropriate graphics, photos, relevant and current information.
▪ Ensure that each corps site in well designed with appropriate graphics, photos, relevant and
current information.
▪ Ensure that all advisory groups are represented on the website.
▪ Stay educated on the latest innovations in web management and design.
▪ Present Salvation Army programs, stories and activities that relate to current news topics.
Implement National Salvation Army Campaigns As Needed, To Include
▪ Direct the National Online Red Kettle program throughout the division.
▪ Coordinate Marketing and Public Relations initiatives for national campaigns such as Angel
Tree, National Donut Day, and National Salvation Army Week
▪ Provide information & support to those involved in national campaigns.
▪ Participate in campaign evaluations as requested.
Create Development Collateral As Approved By DDOD Including
▪ Sponsorship packages
▪ Corporate packets
▪ Formal development packages
▪ Impact/Annual report
▪ Case statements and project sheets
Develop and report market data analysis on marketing & communications programs / activities to
ensure cost effectiveness and alignment with organizational goals.
▪ Maintaining and managing agreements and contracts with third party vendors
▪ Media monitoring service
▪ Provide opportunities for meaningful engagement to include planning and conducting of tours and special events highlighting all Divisional Corps and Programs
▪ Impact/Annual report
Management of Marketing Budget to ensure alignment with projected fiscal year expenditures.
Salary : $70,000 - $80,000
