What are the responsibilities and job description for the Marketing & Communications Director position at The Salvation Army USA Western Territory?
Description
DEPARTMENT : Divisional Development
DIRECT SUPERVISOR : Divisional Director of Development
STATUS : Full-Time, Exempt
DATE : February 5, 2025
Annual Salary Range : $70,000- $80,000
MISSION STATEMENT :
The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.
JOB SUMMARY :
Working under the direct supervision of the Divisional Director of Development, the Marketing and Communications Director (MCD) will set and guide the strategy for all Marketing communications, public relations, and collateral to consistently articulate The Salvation Army Hawaiian and Pacific Islands Division's mission. The MCD will find ways to maximize the Army's advertising and / or digital dollars in the community for the purpose of educating and informing current and future donors, while ensuring that The Salvation Army Hawaiian and Pacific Islands Division upholds branding standards set by The Salvation Army National Headquarters and will ensure cohesive messaging and consistency in visuals, language, and values through every channel, across the entire division.
The MCD will manage the social media and Digital Marketing Specialist and will work closely with multiple stakeholders (THQ, Staff, Program Directors, Corp Officers, etc.) within the organization to collaborate and facilitate multiple initiatives. The MCD will also elevate the reputation of The Salvation Army in Hawaii and the Pacific Islands as the trusted organization for positive change and impact in the community.
The candidate must be able to anticipate project needs, discern work priorities, meet deadlines with little supervision, and be willing to work occasional evenings and weekends.
QUALIFICATIONS :
- Bachelor's Degree (
- Advanced degree preferred) and / or 5 years related work experience.
- Excellent computer skills and proficient in MS Office Suite, Trello, Adobe's Creative Suite
including Photoshop, Illustrator, InDesign, and Internet software and other software used in
support of marketing and communications management.
RESPONSIBILITIES :
Develop, present and execute an annual comprehensive messaging and strategic marketing plan to DDOD for approval, execute and manage the approved marketing plan for the Division which should include :
web, social, tv, radio and other mediums.
video resources. Marketing / Branding - support Divisional Development team to develop and implement integrated marketing plans and materials (may include annual reports, newsletters, other collateral)
Graphic Design - Guide / Create visual communications to convey messages in an effective and
aesthetically pleasing manner : This will be a combination of directing and fulfilling creative needs.
social / digital, audio, video and other marketing collateral to include : Web pages, brochures,
flyers, posters, signage, books, impact reports, advertisements, donor touches, special event
materials.
Coordinate and manage Public Relations initiatives in generating earned media for the division, to include :
Relations consultant.
Oversee the content of the divisional website, to include :
language.
current information.
Implement National Salvation Army campaigns as needed, to include :
Tree, National Donut Day, and National Salvation Army Week
Create Development Collateral as approved by DDOD including :
Develop and report market data analysis on marketing & communications programs / activities to
ensure cost effectiveness and alignment with organizational goals.
Management of Marketing Budget to ensure alignment with projected fiscal year expenditures.
Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Salary : $70,000 - $80,000
