What are the responsibilities and job description for the Lead Specialist, Online Merchandising & Retail Media Network position at The Sherwin-Williams Company?
Job duties include contact with other employees and access confidential and proprietary information and / or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company's staff, employees, and business relationships.
CORE RESPONSIBILITIES AND TASKS
Campaign Management & Optimizations :
Oversee and manage the execution of retail media campaigns, ensuring timely delivery, optimal performance, and adherence to client objectives.
Collaborate with internal teams to plan and implement campaign strategies that align with business goals.
Continuously monitor campaign performance and make data driven optimizations to maximize ROI.
Maintain calendar to track all past, current, and future campaigns.
Client & Partner Relations :
Ensure effective communications with clients and partners and resolute any issues.
Work with partners to align goal expectations, and timelines, ensuring satisfaction with results.
Foster strong relationships with key stakeholders to identify opportunities for growth and innovation.
Continuously review and improve rate card based on trends, feedback and purchase data.
Data Analysis & Reporting :
Generate detailed reports and analytics for clients providing insights into campaign performance, key metrics, and actionable recommendations.
Utilize analytics tools to track performance trends and identify areas of improvement.
Leverage data to develop insights for future campaigns and optimize strategies.
Process Improvement & Collaboration :
Identify opportunities to streamline processes, improve workflows and enhance overall client experience.
Work closely with other internal teams to ensure seamless campaign execution and performance.
Manage communications and expectations with Leadership Steering Committee.
Stay updated on industry trends, emerging technologies, and best practices to continuously improve operations.
Online Merchandising :
Drive sales through all online channels including .com, PRO App & PunchOut.
Improve customer journey by optimizing search, product placements, enhanced content and product recommendations to aid customer in finding the right products easily.
Training & Development :
Assist in developing training materials and resources for new team members in preparation to scale.
POSITION REQUIREMENTS
FORMAL EDUCATION : Required :
B achelor's degree in marketing, business or a related field.
KNOWLEDGE & EXPERIENCE :
Required :
Minimum of 3 years' experience of Retail Media campaigns and performance metrics.
Experience working in online merchandising.
TECHNICAL / SKILL REQUIREMENTS :
Required :
Proficient in analytics tools (Google Analytics, Tableau and MicroStrategy)
Exceptional communication and interpersonal skills with the ability to build relationships with clients and cross functional teams.
Strong project management skills, with ability to handle multiple campaigns simultaneously.
Detail oriented with data driven approach to problem solving.
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