What are the responsibilities and job description for the The South African Breweries Ltd is hiring: Digital Insights: Audience Specialist position at The South African Breweries Ltd?
Digital Insights : Audience Specialist
Apply locations : HQ Bryanston
Time type : Full time
Posted on : Posted 4 Days Ago
Time left to apply : End Date : February 19, 2025 (4 days left to apply)
Job requisition id : 30076935
Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources, and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
The Key Purpose of this role is to develop insights to drive the Commercial Strategy, Distribution results, Retention & Market share gains by identifying commercial opportunities and gaps to be closed.
Roles & Responsibilities :
- The Audience Specialists act as the intermediary between the BU region’s, channels, and brand organization and the Digital Insights team, ensuring strategies are embedded in intelligence, and data science is utilized in commercial strategies.
- They are responsible for consolidating the region / channel / brand SKU prioritization feedback for each touchpoint launched through BEES via promos, challenges, tasks, missions, and digital communications.
- The Audience Specialists own the monthly routine organization and prepare key insights for the routine meetings between the Audience Manager and key stakeholders.
- In these meetings, they review previous month performance as well as upcoming month priorities to drive commercial results.
- These individuals must be able to translate large data sets into clear visual reporting, making the information accessible and clear for review and discussion with stakeholders.
Minimum Requirements :
Additional Information :
SAB / ABInBev is an equal opportunity employer and all appointments will be made in line with SAB / ABInBev employment equity plan and talent requirements. The advert has minimum requirements listed. Management reserves the right to use additional / relevant information as criteria for shortlisting.
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