What are the responsibilities and job description for the Marketing Assistant position at The Terraces Orleans?
We are seeking a motivated and creative Marketing Assistant to join our skilled nursing facility’s team. This role involves collaborating with our in-house staff and corporate marketing team to design, implement, and manage innovative marketing initiatives. You will play a key role in connecting our facility with the community, driving engagement through strategic outreach and digital marketing efforts.
Responsibilities:
• Build and maintain professional relationships with hospital personnel, case workers, and community partners.
• Act as the primary liaison between the facility and community groups/agencies to strengthen partnerships.
• Collaborate with the corporate marketing team to develop and implement effective marketing campaigns tailored to the facility’s goals.
• Create and design visually compelling marketing materials using tools like Canva.
• Plan and execute facility events, community workshops, and media campaigns to enhance public awareness.
• Manage social media platforms (Facebook, Instagram, LinkedIn, etc.) using tools like Meta Business Suite or Hootsuite to schedule, monitor, and analyze content performance.
• Represent the facility at local networking and marketing events to foster community engagement.
• Maintain a detailed log of all referrals and community outreach efforts using the latest software tools.
• Track and manage contracts, invoices, and media-related payments to ensure smooth operations.
• Conduct regular marketing meetings to report campaign performance and suggest areas for improvement.
• Provide data and insights for monthly QAPI (Quality Assurance and Performance Improvement) meetings.
• Stay updated on digital marketing trends to implement innovative techniques.
• Handle other duties as assigned to support the marketing team’s success.
• Bachelor’s degree in marketing, Communications, or a related field (or equivalent experience).
• Proficiency in Canva and social media management tools (e.g., Meta Business Suite, Hootsuite, Buffer).
• Strong knowledge of social media platforms (Facebook, Instagram, LinkedIn, etc.) and their best practices for driving engagement.
• Excellent written and verbal communication skills with attention to detail.
• Ability to juggle multiple tasks while meeting deadlines.
• Passion for community outreach and creating meaningful connections.
• Competitive weekly pay.
• Opportunities for professional development and skill-building.
• A chance to be part of a dynamic team focused on community impact and quality care.
