What are the responsibilities and job description for the Audience and Collaboration Strategist Job at The Texas Tribune in Austin position at The Texas Tribune?
The Texas Tribune is hiring an Audience and Collaboration Strategist to expand and deepen connections with audiences and other news organizations across Texas and maximize the impact of our most ambitious accountability and investigative journalism.
The position is part of a collaboration between the Tribune and ProPublica, which partnered five years ago to form a joint investigative unit focused on this diverse and critical state. The Texas Tribune-ProPublica Investigative Unit uncovers big stories that matter to Texans and the nation, taking aim at corruption, injustice and malfeasance across Texas.
In the coming year, the Tribune and ProPublica will launch a new initiative to collaborate with five newsrooms across Texas on accountability and investigative projects. These partnerships will provide local newsrooms with stipends, training, access to a dedicated editor, and other resources to support reporting on a single, impactful topic.
The Audience and Collaboration Strategist will ensure that the work of the joint investigative unit and Tribune enterprise team finds a broad and meaningful audience. This includes developing distribution strategies for social media and thinking creatively about new and unconventional promotion strategies that ensure the people and communities that need to know about our journalism are exposed to it.
Responsibilities :
- Collaborating with audience teams : Participate in meetings with the Texas Tribune / ProPublica team and local partners and work with them to develop strategies for promoting and disseminating their work and engaging key audiences to help drive impact.
- Amplifying coverage : Assist in crafting pitches to state and national media outlets to broaden the impact of the reporting.
- Targeting key audiences : Identify and engage specific audiences, such as advocacy groups, policymakers, health care professionals, and community leaders, to ensure the journalism reaches those best positioned to act on it.
- Developing outreach strategies : Develop and execute innovative distribution strategies across social media, newsletters, and other platforms to amplify the work of the investigative unit and drive meaningful engagement and impact among readers.
- Analytics and Insights : Share insights from Parse.ly and other analytics platforms internally and with partner newsrooms to inform data-driven strategies for effectively distributing the investigative work produced.
- Experimentation : Innovate with emerging tools, platforms, and formats to expand and deepen audience connections.
- Training : Support Tribune newsroom staff with best practices and training in audience engagement and content optimization.
Qualifications
Location
The Tribune is based in downtown Austin, steps away from the Texas Capitol, but we will consider candidates interested in living and working elsewhere in the state.
This is a full-time, exempt position and includes the following benefits :
How to Apply
Submit your application here by January 22, 2025. Along with a résumé and cover letter, please submit a memo detailing your vision for this position and how you would approach the work.
The Texas Tribune is an Equal Opportunity Employer. We are committed to diversity and building an inclusive environment for all, and we encourage applicants of all identities, backgrounds, ages, and abilities to apply. We can't wait to hear from you.
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