Demo

Paid Social Specialist

The Travel Corporation
Cypress, CA Full Time
POSTED ON 3/3/2025
AVAILABLE BEFORE 6/3/2025

Job Description

Job Description

Description : ABOUT US

We are driven by service through PASSION, PEOPLE & PURPOSE. We have been making travel matter for over 100 years.

The Travel Corporation is made up of a team of individuals with a shared goal of delivering exceptional travel experiences that make a positive difference. We’re leading the way in responsible travel, unique rich local experiences, and are dedicated to making sure travel is easy and enjoyable. We’re seeking new talent to elevate our team and can’t wait to hear from you. Get in touch.

HOW YOU’LL WORK

We’re energized by all the opportunities of the new world and are proud of our inspiring global workplaces. We look to inspire teamwork, collaboration, and passion for creativity.

We offer a flexible work environment - in person in exciting offices and virtually with leading technology.

Working together across markets, teams and disciplines ensures everyone has a voice and everyone is part of our industry-leading brands. Irrespective of where you are, we cultivate environments where everyone contributes and everyone flourishes.

PERKS

  • After your first year, you get an annual travel credit of $1,250 to travel on any one of our core travel brands.
  • You also get 2 weeks a year where you can work from anywhere in the world, your choice.
  • To grow – we offer a global training calendar, with a mix of virtual, in-person, and e-learning courses. Plus, we give $3,000 per year to support external learning and development courses that interest you and drive your passion.
  • Giving back - we give you two paid work days each year to volunteer to make a difference in causes that are close to your heart too. We believe that travel is a privilege, but with that privilege comes the responsibility; to ensure we have a positive impact on the places we go, the people we meet, and the wildlife we enjoy. We ensure that travel is a force for good and that we MAKE TRAVEL MATTER®.

POSITION SUMMARY

The ideal candidate is a self-starter with excellent attention to detail and a solid understanding of paid social channels, particularly the Meta Advertising Platform. They should have a strong passion for diving deep into data and analyzing channel-level performance. The candidate must be able to clearly communicate performance insights and have a growth mindset, consistently seeking out new opportunities. The position requires close collaboration with both internal and external teams, so strong communication and project management skills are essential, along with the ability to manage an agile and fast-paced workload effectively.

Please note that our office is currently located in Cypress, California, but we will be relocating to Irvine, California in April 2025.

Requirements : RESPONSIBILITIES

The candidate will be responsible for executing, monitoring, and reporting on paid social campaigns for 8 of our travel brands in both the USA and Canada. This includes managing and performing daily tasks related to paid social accounts across platforms like Meta, TikTok, Pinterest, Snapchat, and more.

  • Create ads at scale and execute customer acquisition strategies across paid social channels.
  • Manage daily campaign and ad account operations, including budget pacing.
  • Analyze performance regularly to identify areas for improvement and optimization opportunities.
  • Deliver weekly and monthly reports, providing key insights to leadership.
  • Offer creative recommendations and set up testing parameters.
  • Advise on and execute audience targeting strategies.
  • Stay up to date with social marketing trends, algorithm changes, and platform updates to refine strategy.
  • Monitor web analytics dashboards and key reporting tools, identifying areas for improvement.
  • Communicate with the team and management on project development, timelines, and results.
  • Provide oversight and collaborate closely with paid media specialists and account specialists to meet business objectives.
  • COMPETENCIES

  • Proven analytical skills, logical, with a high attention to detail.
  • Excellent verbal, written and communication skills.
  • Able to manage a high workload under pressure with changing priorities.
  • Strong interpersonal skills; ability to build and maintain internal relationships.
  • Ability to work effectively as both part of a team and autonomously.
  • Questioning and proactive nature, eager to identify better practices / new opportunities.
  • Strong service attitude and approach.
  • Results and solution focused.
  • QUALIFICATIONS

  • 2 to 3 years of experience in Paid Social media buying and optimization strategy (META Ads Manager). Agency background within DTC preferred. Working with high AOV is a plus.
  • Proficiency in MS Excel, PowerPoint, and Word.
  • Experience with website analysis using a variety of analytics tools including Google Analytics (GA4) as well as internal reporting tools.
  • Previous hands-on experience of managing META and other social channels (Pinterest, TikTok, Snap) and therefore comfortable with executing ads and undertaking granular analysis.
  • Strong critical thinking, problem solving, and time management skills.
  • Experience with test and learn approach to drive channel performance.
  • Proficiency in managing large scale paid social accounts in a variety of different business verticals. Travel is a plus.
  • Smartly experience or similar platform is a plus.
  • Self-start with the ability to prioritize task and manage time. Working within a project management tool like Monday.com is a plus.
  • EXPERIENCE

  • 2-3 years of experience in in-house paid social marketing and / or within a digital agency is required.
  • The Travel Corporation is an equal opportunity employer and does not discriminate against race, color, creed, sex, gender, religion, marital status, age, national origin, sexual orientation, or any other consideration made unlawful by federal, state, or local laws or ordinances.

    The Travel Corporation is proud to be an equal opportunity employer. We not only encourage and support diversity in the workplace, we celebrate it! If you feel you have the skills and experience to thrive in a supportive and inclusive environment, we want to hear from you!

    To all recruitment agencies : We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.

    Salary : $1,250 - $3,000

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