Associate Director, Email Marketing

Department

Booth Marketing: Global Marketing

About The Department

The University of Chicago Booth School of Business is the second-oldest business school in the U.S. and second to none when it comes to influencing business education and business practices. Since 1898, the school has produced ideas and leaders that shape the world of business. Their rigorous, discipline-based approach to business education transforms students into confident, effective, respected business leaders prepared to face the toughest challenges.

Chicago Booth has the finest set of facilities of any business school in the world. Each of the four campuses (two in Chicago, one in London, and one in Hong Kong) reflects the architectural traditions of its environs while offering a state-of-the-art learning environment.

Chicago Booth Is Proud To Claim:

• an unmatched faculty.
• degree and open enrollment programs offered on three continents.
• a global body of nearly 56,000 accomplished alumni.
• strong and growing corporate relationships that provide a wealth of lifelong career opportunities.
  
  

As part of the world-renowned University of Chicago, Chicago Booth shares the University's core values that shape the distinctive intellectual culture. At Booth, they constantly question and test ideas, and seek proof. This extraordinarily effective approach to business leads to new ideas and innovative solutions. Seven of the Booth faculty members have won Nobel Prizes for these ideas - the first business school to achieve this accomplishment.

For more information about the University of Chicago Booth School of Business, please visit: http://www.chicagobooth.edu/.

Job Summary

This role uses best practices and knowledge to plan, prepare, and disseminate information through the internet, social media or other digital channels designed to keep the public informed of the University's perspectives, programs, and accomplishments. Devises strategy relating to marketing, press relations, creative editorial and design services, and internal communications.

Responsibilities

• Leads and executes an email strategy for Booth’s general business audience taking into consideration best practices, personalization, segmentation, and A/B testing.
• Champions continuous advancement of email marketing automation features and evangelizes the benefits to the marketing department and partners.
• Plans, designs, and deploys targeted email marketing campaigns that align with institutional goals and marketing objectives.
• Segments and manages email lists, ensuring accurate targeting and personalized communication based on user demographics, preferences and behavior.
• Works proactively to cross-promote across other digital channels and maximize engagement with key audiences.
• Ensures all email marketing complies with relevant regulations such as GDPR, CASL, CAN-SPAM, and email best practices.
• Monitors and analyzes the performance of email campaigns using key metrics. Uses data-driven insights to continuously improve and optimize email marketing strategies.
• Designs and implements nurture campaigns to effectively engage users and build brand affinity.
• Creates effective digital marketing engagement plans and assists with media buys.
• Develops, plans, and disseminates information designed to keep the public informed of the organization's programs, accomplishments, or point of view.
• Solves moderate to complex problems related to the writing, preparation, and/or delivery of information from or about the unit. Develop and ensure execution of strategies that increase effectiveness of communications; create metrics to drive evaluation of effectiveness.
• Performs other related work as needed.
  
  

Education:

Minimum Qualifications

Minimum requirements include a college or university degree in related field.

Work Experience:

Minimum requirements include knowledge and skills developed through 5-7 years of work experience in a related job discipline.

Certifications:

Preferred Qualifications

Education:

• Bachelor’s degree.
  
  

Experience:

• A minimum four years of digital marketing experience, including at least two years in email marketing.
  
  

Technical Skills Or Knowledge:

• Marketo experience.
• Familiar with Sitecore and Slate.
• Basic understanding of HTML/CSS for email design.
• Demonstrated proficiency with MS Office (Word, Excel, PowerPoint, and Outlook).
  
  

Preferred Competencies

• Learn and adapt to new platforms and teach others.
• Outstanding verbal, written, and presentation skills, as well as organizational skills.
• Work independently with little supervision; possess a self-motivated disposition; identify opportunities for improvement and recommend effective changes, all while achieving key objectives resulting in desired outcomes.
• Excellent strategic planning, critical thinking, analytical, and persuasion skills.
• Handle multiple detailed tasks/projects simultaneously and meet strict deadlines with frequent interruptions.
• Demonstrated ability to work effectively and diplomatically with colleagues, as well as with students, faculty and corporate contacts in a multitude of communication methods i.e., in person, email, phone.
• Professional demeanor, including tact, discretion, and a customer service-oriented approach.
  
  

Working Conditions

• This position is currently expected to work a minimum three days per week in the office.
  
  

Application Documents

• Resume/CV (required)
• Cover Letter (required)
  
  

When applying, the document(s) MUST be uploaded via the My Experience page, in the section titled Application Documents of the application.

Job Family

Communications

Role Impact

Individual Contributor

Scheduled Weekly Hours

37.5

Drug Test Required

No

Health Screen Required

No

Motor Vehicle Record Inquiry Required

No

Pay Rate Type

Salary

FLSA Status

Exempt

Pay Range

$65,000.00 - $85,000.00

The included pay rate or range represents the University’s good faith estimate of the possible compensation offer for this role at the time of posting.

Benefits Eligible

Yes

The University of Chicago offers a wide range of benefits programs and resources for eligible employees, including health, retirement, and paid time off. Information about the benefit offerings can be found in the Benefits Guidebook.

Posting Statement

The University of Chicago is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender, gender identity, or expression, national or ethnic origin, shared ancestry, age, status as an individual with a disability, military or veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.

Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via Applicant Inquiry Form.

All offers of employment are contingent upon a background check that includes a review of conviction history. A conviction does not automatically preclude University employment. Rather, the University considers conviction information on a case-by-case basis and assesses the nature of the offense, the circumstances surrounding it, the proximity in time of the conviction, and its relevance to the position.

The University of Chicago's Annual Security & Fire Safety Report (Report) provides information about University offices and programs that provide safety support, crime and fire statistics, emergency response and communications plans, and other policies and information. The Report can be accessed online at: http://securityreport.uchicago.edu. Paper copies of the Report are available, upon request, from the University of Chicago Police Department, 850 E. 61st Street, Chicago, IL 60637.