What are the responsibilities and job description for the Senior Digital Marketing Lead position at The University Of Chicago?
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Senior Digital Marketing Lead
Apply remote type Hybrid locations Illinois : Chicago time type Full time posted on Posted 2 Days Ago job requisition id JR28969
Department
EPIC - Communications
About the Department
The University of Chicago Institute for Climate and Sustainable Growth (ICSG) is a groundbreaking effort uniting faculty from across the university to advance society’s understanding of our energy and climate future. The Institute combines faculty insights in energy markets and policy, climate systems engineering, and energy technology to produce world-changing ideas while also investing in the next generation of energy and climate thinkers, leaders, and innovators through novel educational programs.
Job Summary
As a member of the Institute for Climate and Sustainable Growth’s Communications team, the Senior Digital Marketing Lead is responsible for driving digital strategy and bringing external awareness to the Institute. The position includes the management of Institute websites and social platforms with oversight of affiliated digital channels; leveraging data and analytics to drive program goals; and leading digital promotion surrounding the Institute’s programming. The role works in close collaboration with other members of the communications team, as well as with the events and strategic initiatives teams. The Senior Digital Marketing Lead will report to the Senior Director of Strategic Communications, Marketing and External Engagement.
Responsibilities
- Manages Institute website and oversees management of Institute affiliated websites; works in collaboration with external consultants on website development and project management.
- Manages multiple Institute social media accounts, including LinkedIn, X, Instagram; oversees management of Institute affiliated social media accounts.
- Creates and maintains a content calendar; recommends, designs, and executes various social media campaigns, including paid advertising, to support report releases, Institute programming, event registrations, audience development, awareness and engagement, and other activities.
- Manages and deploys Institute email marketing campaigns and newsletters related to specific programs, events, and other projects; maintains email marketing lists and forms.
- Provides training, support, and guidance to other communications staff members on website, social media, and email marketing projects; ensuring consistency in presentation, brand voice, and objectives.
- Oversees transition of email marketing platforms, ensuring brand consistency, audience segmentation, and development of new email marketing strategies.
- Monitors performance and key metrics to continuously improve messaging, engagement, and targeting to improve outcomes, such as growing Institute email marketing lists, website pageviews, social media following, etc.
- Proposes and develops new strategies for the Institute’s storytelling, including innovative ways to create and promote content, infographics, and other thought leadership across digital channels.
- Manages digital publicity surrounding Institute events and general programming, including webinars.
- Manages upkeep of digital technologies, software, and platform subscriptions for Institute digital marketing needs.
- Monitors the online presence (websites and social media) of Institute affiliated initiatives, associated schools and centers, as well as the University of Chicago's news and events pages, for climate-related updates that would be appropriate for cross-promotion; coordinates with other campus communicators to cross-promote Institute content.
- Accomplishes assigned duties through two or more of the following : written communications; visual / graphic media, which may include Web site development and maintenance; speeches and personal contact.
- Develops, plans, and disseminates information designed to keep the public informed of the organization's programs, accomplishments, or point of view.
- Makes contributions to the media interface, including writing press releases, planning and organizing media coverage for major events, and crafting responses to sensitive or controversial issues.
- Performs other related work as needed.
Minimum Qualifications
Education :
Minimum requirements include a college or university degree in related field.
Work Experience :
Minimum requirements include knowledge and skills developed through 5-7 years of work experience in a related job discipline.
Certifications :
Preferred Qualifications
Education :
Experience :
Technical Skills or Knowledge :
Preferred Competencies
Working Conditions
Application Documents
When applying, the document(s) MUST be uploaded via the My Experience page, in the section titled Application Documents of the application.
Job Family
Communications
Role Impact
Individual Contributor
Scheduled Weekly Hours
37.5
Drug Test Required
Health Screen Required
Motor Vehicle Record Inquiry Required
Pay Rate Type
Salary
FLSA Status
Exempt
Pay Range
93,933.95 - $121,561.58
The included pay rate or range represents the University’s good faith estimate of the possible compensation offer for this role at the time of posting.
Benefits Eligible
The University of Chicago offers a wide range of benefits programs and resources for eligible employees, including health, retirement, and paid time off. Information about the benefit offerings can be found in the Benefits Guidebook.
Posting Statement
The University of Chicago is an Affirmative Action / Equal Opportunity / Disabled / Veterans and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender, gender identity, national or ethnic origin, age, status as an individual with a disability, military or veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.
Staff Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via Applicant Inquiry Form.
We seek a diverse pool of applicants who wish to join an academic community that places the highest value on rigorous inquiry and encourages a diversity of perspectives, experiences, groups of individuals, and ideas to inform and stimulate intellectual challenge, engagement, and exchange.
All offers of employment are contingent upon a background check that includes a review of conviction history. A conviction does not automatically preclude University employment. Rather, the University considers conviction information on a case-by-case basis and assesses the nature of the offense, the circumstances surrounding it, the proximity in time of the conviction, and its relevance to the position.
The University of Chicago's Annual Security & Fire Safety Report (Report) provides information about University offices and programs that provide safety support, crime and fire statistics, emergency response and communications plans, and other policies and information. The Report can be accessed online at : http : / / securityreport.uchicago.edu. Paper copies of the Report are available, upon request, from the University of Chicago Police Department, 850 E. 61st Street, Chicago, IL 60637.
About Us
The University of Chicago is an urban research university that has driven new ways of thinking since 1890. Our commitment to free and open inquiry draws inspired scholars to our global campuses, where ideas are born that challenge and change the world.
We empower individuals to challenge conventional thinking in pursuit of original ideas. Students in the College develop critical, analytic, and writing skills in our rigorous, interdisciplinary core curriculum. Through graduate programs, students test their ideas with UChicago scholars, and become the next generation of leaders in academia, industry, nonprofits, and government.
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Salary : $93,934 - $121,562
