Communication Content Strategist

The University of Findlay (www.findlay.edu) is seeking a Communications Content Specialist assists the Executive Director of Marketing and Communications in executing marketing communications plans through proactive tactics that elevate the University's brand and strategic objectives, academic programs, and creative activities in various digital as well as traditional communications platforms. The position assists in the creation, implementation, and evaluation of marketing communications strategy serving as a key resource researching and writing content for digital platforms including website content, social media, apps, email marketing campaigns, digital media campaigns, and special projects. Serving as the University’s primary media contact, this position is responsible for monitoring and responding to media inquiries, pitching media outlets, and sharing stories about UF with both internal and external audiences. The position manages the UF Newsroom and all news releases assisting in disseminating information, announcements, coordinating interviews, and supporting special events and initiatives across campus. The position serves as a key contact for media inquiries including crisis communications. Writing and editing content for a variety of media to engage with and support university leaders and designated programs, prospective students, parents, alumni, donors and the larger campus community. The Content Communications Strategist assists campus with media training and crafting messaging, talking points, video scripts, speeches, and supporting key events. Knowledge of AP writing style and feature writing examples are encouraged to share in the application process. As an experienced content writer, this position tracks and analyzes content with respect to SEO/SEM best practices and assists with reporting analytics and trends with a goal of optimizing communication messages across many channels. This position recommends and implements social media strategies with specific content developed for the platforms operated by the University and is a resource for social media support across campus including providing guidance and training to specific University clients, departments, and/or strategic initiatives. This position is required to work in a team environment dedicated to supporting the university as needs present themselves and may require hours to support events outside of the normal business day as well as with limited travel duties.

A bachelor’s degree, with three or more years of related industry experience related to public relations, content writing, media relations, and social media marketing is required. Preference given to candidates possessing experience with project management and/or serving as account executive or liaison with clients; excellent interpersonal communication skills; strong team orientation; ability to read and negotiate contracts with vendors; skills/experience with Photoshop and other graphic editing software; work effectively with others to achieve common goals and an ability to alter planned activities in order to accommodate new or changed situations; experience with digital platforms, knowledge of SEO and Google analytics; understanding of Web Content Accessibility Guidelines (WCAG); and crisis communication planning and experience.

Some evening and weekend work, and overnight travel are expectations of this position. A valid US Drivers’ license with a safe driving record is required.

Established in 1882 through a joint partnership between the Churches of God, General Counsel and the city of Findlay, the University of Findlay has nearly 80 majors leading to baccalaureate degrees, 11 master’s degrees, and five doctoral degrees. More than 3,300 students from approximately 42 countries are enrolled at Findlay. Consistently ranked as a Best National University by U.S. News & World Report, the University has also been regularly recognized as one of the best four-year institutions in the Midwest by the Princeton Review and was named to the Wall Street Journal/Times Higher Education College Rankings in 2022. In addition, our faculty and staff strive to create a supportive community in which our students grow and find their path to a meaningful life and productive career.

As a member of the city of Findlay, you will have the opportunity to be a part of the top ranked micropolitan community in the United States. Our small city offers so much to professionals like yourself, including a robust business climate, active downtown, and top-rated schools and parks.

The Office of Human Resources will accept complete applicant files until the position is filled, early submission of materials will afford them optimal attention.

All applications will be considered highly confidential. Offering a competitive salary and excellent benefits, including UF tuition remission for accepted employee, spouse and children. The UF Employment Application may be found on the website at: https://www.findlay.edu/offices/business-affairs/human-resources/Open-Positions.

This position posting requires an applicant to submit three job-related writing samples to be considered a valid applicant.

For more information on the University of Findlay, visit http://www.findlay.edu.

The University of Findlay is an Affirmative Action/Equal Opportunity Educator and Employer.

It is the university’s policy to prohibit discrimination and provide equal opportunity to all employees and applicants for employment, without regard to their race, sex (including gender identity/expression), color, religion, ancestry, national origin, age, disability, veteran status, military or sexual orientation.

Job Type: Full-time

Pay: From $50,000.00 per year

Benefits:

• AD&D insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health savings account
• Life insurance
• Paid time off
• Retirement plan

Schedule:

• 8 hour shift
• Monday to Friday
• Weekends as needed

Work Location: In person

Salary : $50,000