Digital Marketing Manager

Get Paid to BUILD COOL STUFF

Consumer Products Division

The Village Companies is family-owned and encompasses a diverse group of companies in three lines of business: manufacturing services, amusement, and consumer products. Combining each of these market focuses allows us to have a very unique perspective and group of resources to develop innovative solutions, products and experiences that few others can even dream of offering. We are a family of companies whose people are obsessed with the belief that by acting together, they can and will achieve greatness. The Village is united around our values and dedication to serve. To learn more about each of our companies, visit www.thevillage.bz.

Headquartered in the heart of the Midwest, Pulaski, Wisconsin, is home to Maverick Hunting and SKEE-BALL. This rural community (located 25 minutes northwest of Green Bay) population 3,500 , is where hard work, fun, and simplicity meet.

Office Hours: Monday – Friday, flexible

Pay Range: $70,000 - $100,000

We are looking for an enthusiastic candidate to join a growing consumer products team. As a Digital Marketing Manager, you will be a key stakeholder within a high-performance consumer products team. This role supports the Maverick Hunting and Skee-Ball consumer brands as well as enterprise-level projects at times. This position leads the maintenance, setup, and updates of website platforms on Big Commerce, marketplaces, e-commerce systems, email platforms, digital marketing campaigns, Google and Meta ad platform management, and other key strategic initiatives for the brand and is a key contributor to the overall results of the business. You will work closely with the marketing team to support the growth of the e-commerce business across The Village.

A wide-range of responsibilities offers new challenges every day:

• Build and maintain eCommerce products, ensuring all are updated according to established specifications and timeframes.
• Research, recommend, train, set up, manage, and integrate mar-tech applications to platforms
• Troubleshoot technical issues and identify improvement opportunities
• Works with outside partners or internal IT team to implement certain technical integrations, troubleshoot technical issues, or fix bugs
• Stay updated on the latest e-commerce, marketplace, and martech technologies and trends
• Assesses the customer journey and enhances it to ensure an optimal shopping experience
• Creates, maintains, and implements standard e-commerce processes and workflows to increase efficiency and improve operations for content, product listings, pages, blogs, promotions, shipping, etc., and trains internal team members
• Adheres to compliance and legal requirements
• Stays updated on changes to 3rd party selling (marketplaces, dropship) and communicates to internal teams
• Track all listings within a given brand, noting the organizational state of search results, sales page condition, rankings, and price points.
• Monitors and reports on key performance indicators (KPIs) to measure success and make informed e-commerce business decisions
• Uses data to optimize conversions from search/advertising to site to sale.
• Monitor and analyze Amazon ASIN performance, rankings, ratings, and customer reviews.
• Support web/mobile and e-commerce creative development and redesign efforts.
• Creates, optimizes and analyzes ongoing/campaign/promotional marketing across various digital ads channels
• Create workflows and optimize email strategy, including Abandoned Cart, Browse Abandonment, Welcome, Thank You, Order Confirmation, Pre-Delivery, Delivery, Review Request, and Post-Delivery campaigns
• Provides insights, trends, and best practices to drive e-commerce performance.

Education & Training

• Bachelor’s degree in Marketing or Business, Computer science-related field
• 3-5 years’ experience in a digital e-commerce-focused role
• MS Office Suite experience – MS Excel, MS Word, and Outlook
• Experience with large retail partners and e-commerce platforms such as SPS Commerce
• Experience with ad management is a plus (Google, Meta)
• Experience working within Big Commerce a plus

Knowledge, Skills & Abilities:

• Expert in online sales strategies and the various platforms used to conduct digital sales or conversions on a website.
• Experience with web platform management, with a working knowledge of Google Analytics (or equivalent), is required
• Experience with SPS Commerce platform preferred
• Excellent communication skills (written and oral) with an ability to adapt communication style to several different audiences. Must be able to manage and prioritize diverse projects
• Working knowledge of G-Suite products and Microsoft Office (especially Excel)
• Must be an enthusiastic, confident change agent with the ability to work in a demanding and fast-paced environment
• Experience with Google AdWords and Facebook Business Manager

Travel Requirements:

• Occasional travel to support industry events and/or training: 5 - 10%

We generously reward hard work and initiative and offer a full benefits package that gives our employees both unique perks and peace of mind, including: Medical, Dental, Life and Disability insurances, Vision coverage, On-site Fitness & Wellness Center, 401(k), Employee Assistance Program (EAP), tuition reimbursement, new employee on-boarding plus continuing development and training opportunities, and more!

Please Apply Online at:

https://thevillage.bz/

No phone calls or in-person applications please.

EOE/including disability/veterans.

Job Type: Full-time

Pay: $70,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Schedule:

• Day shift
• Monday to Friday

Work Location: In person

Salary : $70,000 - $100,000