Digital Marketing Manager

Description

We are looking for an enthusiastic candidate to join a growing consumer products team. As a Digital Marketing Manager, you will be a key stakeholder within a high-performance consumer products team. This role supports the Maverick Hunting and Skee-Ball consumer brands as well as enterprise-level projects at times. This position leads the maintenance, setup, and updates of website platforms on Big Commerce, marketplaces, e-commerce systems, email platforms, digital marketing campaigns, Google and Meta ad platform management, and other key strategic initiatives for the brand and is a key contributor to the overall results of the business. You will work closely with the marketing team to support the growth of the e-commerce business across The Village.

Responsibilities:

• Build and maintain eCommerce products, ensuring all are updated according to established specifications and timeframes.
• Research, recommend, train, set up, manage, and integrate mar-tech applications to platforms
• Troubleshoot technical issues and identify improvement opportunities
• Works with outside partners or internal IT team to implement certain technical      integrations, troubleshoot technical issues, or fix bugs
• Stay updated on the latest e-commerce, marketplace, and martech technologies and trends
• Assesses the customer journey and enhances it to ensure an optimal shopping experience
• Creates, maintains, and implements standard e-commerce processes and workflows to increase efficiency and improve operations for content, product listings,      pages, blogs, promotions, shipping, etc., and trains internal team members      
• Adheres to compliance and legal requirements
• Stays updated on      changes to 3rd party selling (marketplaces, dropship) and communicates to      internal teams
• Track all listings within a given brand, noting the organizational state of search results, sales page condition, rankings, and price points.
• Monitors and reports on key performance indicators (KPIs) to measure success and make informed e-commerce business decisions
• Use data to optimize conversions from search/advertising to site to sale.
• Monitor and analyze Amazon ASIN performance, rankings, ratings, and customer reviews.
• Support web/mobile and e-commerce creative development and redesign efforts.
• Creates, optimizes, and analyzes ongoing/campaign/promotional marketing across various digital ads channels
• Create workflows and optimize email strategy, including Abandoned Cart, Browse Abandonment, Welcome, Thank You, Order Confirmation, Pre-Delivery, Delivery, Review Request, and Post-Delivery campaigns
• Provides insights, trends, and best practices to drive e-commerce performance.

Materials and Equipment Utilized:

• Computer, Phone, Fax, Printers, Copy Machines, etc.

Working Environment:

• Office – 100%

Requirements

Education and Training:

• Bachelor’s degree in marketing or business, Computer science-related field 
• 3-5 years’ experience in a digital e-commerce-focused role
• MS Office Suite experience – MS Excel, MS Word, and Outlook
• Experience with large retail partners and e-commerce platforms such as SPS Commerce
• Experience with ad management is a plus (Google, Meta)
• Experience working within Big Commerce a plus

Knowledge/Skills/Abilities:

• Expert in online sales strategies and the various platforms used to conduct digital sales or conversions on a website. 
• Experience with web platform management, with a working knowledge of Google Analytics (or equivalent), is required
• Experience with SPS Commerce platform preferred
• Excellent communication skills (written and oral) with an ability to adapt communication style to several different audiences. Must be able to manage and prioritize diverse projects
• Working  knowledge of G-Suite products and Microsoft Office (especially Excel)
• Must be an enthusiastic, confident change agent with the ability to work in a demanding and fast-paced environment
• Experience with Google AdWords and Facebook Business Manager

Travel Requirements:

• Occasional travel to support industry events and/or training – 5-10%