Associate Manager, Direct Mail & Brand Marketing

Overview

The Direct Mail & Brand Marketing Associate Manager is the channel owner for our direct mail program. This role will also be responsible for assisting the execution of our upper funnel paid media campaigns like OOH, paid social, display, etc.

This role will report to our Senior Manager, Brand Marketing

Responsibilities

• Direct Mail: Plan, oversee, and execute the direct mail strategy. Develop and execute the evergreen plan to drive ROI by targeting existing customers through DM. Execute acquisition mail strategies as needed to support specific local acquisition goals. Collaborate with internal and external partners on customer segmentation, predictive modeling, and mapping
• Budget Management: Manage the direct mail marketing budget effectively, ensuring resources are allocated strategically and ROI is maximized.
• Paid Media: Assist in planning and executing media buys and campaigns that support our brand marketing goals. Partner with creative team on asset requests to best optimize channel goals and performance. Work with agencies to provide calendars, creative assets, and tracking links for paid social, display, and video campaigns
• Performance Analysis: Track and analyze the performance of marketing campaigns, providing regular reports on key metrics and making recommendations for optimization.
• Reporting: Help put together monthly and quarterly campaign recaps to be shared out with internal stakeholders
• Update and maintain marketing calendars with monthly campaign details to share out internally

Supervisory Responsibilities: 

• N/A

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 2 years of experience in marketing, with a strong focus on direct mail. Paid media/digital marketing experience is a plus
•  Experience developing and executing successful direct mail campaigns
• Strong analytical and problem-solving skills. Drive for constant optimization
•  Ability to thrive in fast-paced, collaborative environment, and manage multiple projects simultaneously
• Exceptional communication and interpersonal skills, with a knack for building strong relationships.
• Ability to maintain and adhere to multiple deadlines depending on vendor needs
• Strong attention to detail
• Strong working knowledge of Microsoft Office Suite
• Superb written and oral communication skills

Equal Opportunity Policy

The Vitamin Shoppe is an equal opportunity employer. We respect diversity and accordingly are an equal opportunity employer that does not discriminate on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, gender, gender identity or expression (including transgender status), sexual orientation, marital status, veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws.  Our management is dedicated to ensuring the fulfillment of this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, separation, recruitment, pay and other forms of compensation, access to facilities and programs, training and general treatment during employment.

We firmly believe that every Health Enthusiast has the right to be treated with dignity and respect. Our goal is to maintain a satisfied and productive team of Health Enthusiasts. The keys to reaching that goal are effective leadership, equal application of fair human resources policies, competitive wages and benefits, and close attention to all health enthusiast matters. The Vitamin Shoppe is committed to the principle of fair and impartial treatment of our Health Enthusiasts.

Health Enthusiasts with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of their Human Resources representative.  We will not allow any form of retaliation against Health Enthusiasts who raise issues of perceived discrimination in good faith.  To ensure our workplace is free of artificial barriers, violation of this policy may result in disciplinary action, up to and including discharge.