What are the responsibilities and job description for the The Weather Company is hiring: Media Manager in New York position at The Weather Company?
The Weather Channel is the world's leading cross-platform media company with a portfolio that includes The Weather Channel television network, TWC digital properties (weather.com, mobile and tablet applications) and Weather Services International (WSI). Headquartered in Cobb County since 1982, The Weather Channel brand has connected millions of consumers by providing the most accurate weather forecasts, 24 hours a day. Seen in more than 100 million U.S. households, The Weather Channel network is one of the most widely-distributed cable networks. The Weather Channel online properties reach 60 million unique Web consumers each month. This includes 32 million consumers monthly through weather.com on mobile Web and mobile apps. TWC has the No.1 app on all smartphones and is the second most used app on all smartphones. WSI provides business-to-business weather services to media, aviation, marine and energy sectors.
Job Description
This role supports the Director of Marketer Solutions.
Responsibilities :
- Support the WeatherFX product suite, encompassing both standardized off-the-shelf products and customizable solutions.
- This will extend across all TWC properties / platforms and beyond across other media entities and marketing platforms.
- Includes both paid & organic marketing channels spanning down the awareness and conversion funnel and then into CRM lifecycle.
- Work directly with Fortune 100 marketer clients to define their customized implementation of WeatherFX solution.
- Work across multiple teams within marketer's organization, their agency, and internally at TWC.
- Conduct analysis both pre, during and post campaign. Partnering closely with Data Science team on weather trigger analysis, and then owning all in-campaign and post-campaign analysis.
- Heavy performance analysis reporting directly back to marketer side clients & media agencies.
Pre-Campaign : Engagement & Implementation Consultation
In-Campaign : Engagement & Campaign Management
Qualifications
Qualifications
Additional Information
WeatherFX is the "Weather Intelligent Marketing Platform", developed in 2011 to enable marketers to leverage TWC's robust proprietary weather data set to better inform marketing initiatives. Powered by real-time modeling based on multi-conditional weather data and client historical sales & business data, WeatherFX generates weather triggering models that are applied to trigger & target optimized marketing communications across desktop, mobile, tablet, cable and offline.
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