What are the responsibilities and job description for the TikTok and Video Production Specialist position at The Wellness Way?
Position Summary
The TikTok & Video Production Specialist requires an assortment of media production skills for video, audio, writing, graphics, live events, and basic animation. Our ideal candidate will have expertise in both the art and science of media production, specific to TikTok. Not only will this position be able to tell the story, this individual will also know the right tools for the job and how to use and maintain them. This person will be the rare combination of technical guru and Internet poet to elevate the Wellness Way brand on the platform and connect with our target audience in innovative and impactful ways.
Essential Duties and Responsibilities
- Content Creation: Develop, shoot, and edit short-form video content tailored to TikToks trends and audience preferences.
- Trend Research: Stay ahead of TikTok trends, challenges, and platform updates to ensure our content is timely and relevant.
- Community Engagement: Actively engage with followers by responding to comments, messages, and participating in trending challenges to foster a loyal online community.
- Strategy Development: Collaborate with the marketing team to craft a TikTok-specific content calendar aligned with overarching social media goals and campaigns.
- Analytics & Reporting: Monitor performance metrics (views, likes, shares, comments, etc.) to analyze the success of content and adjust strategies for optimization.
- Brand Consistency: Ensure all content reflects the brands voice, values, and aesthetic while resonating with platform users.
- Collaboration: identify and work with influencers and creators to drive engagement and reach.
- Performs other job-related duties as assigned.
Learning and Development
- Learn the basics of the Dignify System and complete introductions and check-ins as required
- Complete additional training and continuing education as asked
- Attend seminars and meetings, as assigned
Position Requirements
- A minimum of 2 years of related experience.
- Deep understanding of algorithms, trends, and best practices.
- Strong video production and editing skills (experience with apps like CapCut, Adobe Premiere, or similar is a plus).
- Creativity and a knack for storytelling in a fast-paced, digital, and at times stressful environment.
- Excellent verbal and written communication skills.
- Familiarity with other social platforms like Instagram, YouTube, and Facebook is a bonus.
- Ability to multitask, prioritize, and meet deadlines in a dynamic work setting.
- Able to type a minimum of 50 words per minute.
- Extremely proficient with Microsoft Office Suite or similar software with the ability to learn new or updated software.
Physical Requirements
- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift up to 15 pounds at times.
Accountabilities for Purpose
Support and maintain the Purpose and Core Values of The Wellness Way.
