What are the responsibilities and job description for the Digital Graphic Designer position at The William Carter Company?
Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.
HOW YOU’LL MAKE AN IMPACT:
As a Digital Designer, you will be responsible for conceptualizing, designing, and producing collateral that enhances the Carter’s, OshKosh and Little Planet brands in our digital space. Your role will directly contribute to the brand’s online presence, ensuring high-quality creative content that aligns with our marketing strategy.
This role typically reports into the Creative Director and is based in our Buckhead office in our hybrid work environment.
- 50%: Support the eCommerce design team on all creative content, designing assets for multiple channels as well as concepting laydown photography. Design and implement approved concepts through creation of final art for production.
- 40%: Adapt and revise creative assets in response to business needs and marketing strategy shifts, ensuring consistency and brand alignment.
- 10%: Research and explore industry trends to refine design strategies and maintain a library of inspiration for ongoing projects.
WE’D LOVE TO HEAR FROM YOU IF:
Must have:
- Strong Visual and Typographic Skills – A keen eye for layout, color theory, and typography.
- Proficiency in Design Software – Expertise in tools like Figma and the Adobe Creative Suite. Experience with motion graphics and/or video editing software a plus.
- Adaptability and Problem-Solving Skills – Ability to adjust designs based on feedback, industry trends, and evolving brand needs while working collaboratively with a team.
Preferred skills and experience:
- 2 years of experience (some in a fast-paced, digital marketing environment a plus).
- Strong track record of managing multiple projects simultaneously while balancing tight deadlines and maintaining high-quality design standards.
- A strong understanding of digital marketing trends, UX principles and responsive design is a plus.
OUR TEAM MEMBERS:
- Lead Courageously: Have a strong sense of personal values that align with our Company values
- Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment
- Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients
- Drive Growth: Set aggressive goals and implement plans precisely
- Cultivates Innovation: Respectfully challenge the “we’ve always done it this way” mentality and explore new ways to achieve desired outcomes
MAKE A CAREER AT CARTER’S:
Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.
NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.
Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.
