What are the responsibilities and job description for the Director of Marketing position at THE WITTERN GROUP INC?
What you will do:
- Develop and implement the organization's overarching marketing strategy to drive revenue growth, with a focus on both digital / e-commerce channels, and distributors / national accounts.
- Lead the creation and execution of data-driven, customer-centric marketing campaigns that deliver measurable business outcomes and align with the company's strategic goals.
- Provide expertise in marketing strategy and planning, leveraging customer insights and data analytics to optimize marketing activities and achieve fuel growth targets.
- Collaborate with cross-functional teams to ensure consistent brand messaging and effective marketing execution across all channels.
- Oversee the development and management of marketing budgets, continuously improving the ROI of marketing investments.
- Manage and mentor the marketing team, fostering a culture of collaboration, innovation, and accountability.
- Evaluate and optimize marketing organization structure and talent to ensure alignment with business objectives.
- Proactively track market trends, competitive landscape, and emerging technologies to inform marketing strategies and initiatives.
