Director of Marketing

Marketing Strategy and Leadership 

• Develop and implement the organization's overarching marketing strategy to drive revenue growth, with a focus on both digital/e-commerce channels and distributors/national accounts.    

• Provide expertise in marketing strategy and planning, leveraging customer insights and data analytics to optimize marketing activities and achieve growth targets.    

• Evaluate and optimize marketing organization structure and talent to ensure alignment with business objectives.    

• Proactively track market trends, competitive landscape, and emerging technologies to inform marketing strategies and initiatives.    

Campaign Development and Execution 

• Lead the creation and execution of data-driven, customer-centric marketing campaigns that deliver measurable business outcomes and align with the company's strategic goals.    

• Collaborate with cross-functional teams to ensure consistent brand messaging and effective marketing execution across all channels.    

• Oversee the development and management of marketing budgets, continuously improving the ROI of marketing investments.    

Performance Marketing: 

• Lead the development of direct response marketing strategies across digital and other channels, ensuring alignment with business goals and objectives.    

• Leverage deep understanding of digital marketing best practices, including audience segmentation, creative testing, format optimization, and frequency strategies to maximize campaign effectiveness.    

• Create and manage detailed reports that provide visibility into the entire marketing funnel, from initial contact to conversion and beyond, ensuring that leadership and key stakeholders understand campaign effectiveness.    

• Translate marketing data into clear insights that inform budget allocation, campaign optimization, channel mix and forecasting.    

• Analyze campaign performance, develop actionable insights from data, and adjust strategies to improve key metrics such as conversion rates, cost per acquisition, and customer lifetime value.    

• Develop forecast and predictive models to enhance marketing ROI.    

SEO and Organic Growth: 

• Implement and optimize a robust SEO strategy focused on increasing organic traffic, improving search rankings, and driving conversions.    

• Define the key areas of optimization for our organic traffic approach and set targets that align with our business goals.    

• Ensure all content is optimized for search engines and aligns with SEO best practices to boost organic rankings and engagement.    

• Stay up to date with industry trends and best practices in digital marketing and leverage this knowledge to drive strategic initiatives.    

• Lead the marketing ecommerce strategy including optimizing listings, managing reviews, and tracking performance metrics.    

• Manage and support the expansion of services across various locations, ensuring consistent branding and information accuracy.    

• Oversee and manage all technical SEO efforts, including site architecture, page speed optimization, mobile optimization, schema markup, and resolving crawl errors.    

• Maintain Core Web Vitals and Technical SEO best practices to ensure proper discoverability of the site.    

• Provide regular updates to leadership on progress toward improving search rankings and address how we’re evolving in a no-click landscape.    

• Own and report on key SEO and organic traffic metrics, providing actionable insights and recommendations for continuous improvement.