Digital Media Lead

Summary of Duties: The Digital Media Lead will plan, execute, monitor, control and close out digital projects while keeping departments and stakeholders informed and engaged. Under the general guidance of the Director of Communications, this position will ensure internal and external messaging, brand and image of The Woodlands Township is consistent with its values and guidelines. This position exercises discretionary judgment regarding the budget, goals, processes, and development of digital communication projects.

Essential Employee Responsibilities: During emergency conditions, subject to being called to work in the event of a disaster, such as a hurricane, or other emergency situations and are expected to perform emergency service duties, as assigned.

Essential Duties and Responsibilities:

• Serve as the primary project manager for digital communications initiatives, collaborating with Township departments, the Board of Directors, stakeholders, and vendors to develop and execute successful projects.
• Lead and manage digital media projects that align with the goals and strategies of the Communication’s department, ensuring high-quality content across multiple platforms. Ensure digital media projects are completed according to outlined scope, budget, and timeline, while maintaining high creative and technical standards.
• Assist with the management of the Township’s website (design, develop, and manage), ensuring content is accurate, engaging, and up to date, while working with departments to improve user experience and accessibility. Ensure that website content supports broader digital media and communication goals, maintaining alignment with branding, messaging, and accessibility best practices.
• Develop and execute creative writing and editing strategies to produce compelling content for digital platforms, including websites, social media, video scripts, and email marketing. Ensure clear, engaging, and on-brand messaging across all platforms.
• Partner with the Video Producer and Social Media Strategist to develop content calendars, create engaging digital media assets, and enhance online engagement.
• Collaborate with Communications team members, sharing responsibilities in video production, social media management, website maintenance, and creative content development to ensure seamless execution of content strategies.
• Plan, oversee, and execute the production of multimedia content, including podcasts, video projects, and digital campaigns, ensuring alignment with the Township’s communication strategies.
• Manage the design, development, and distribution of email communications for the Township, ensuring consistency in messaging and branding. Email marketing strategies include list segmentation, automation, A/B testing, and campaign optimization for audience engagement and conversion.
• Monitor and assess digital projects and assets, adjusting to improve impact, effectiveness, and organization.
• Oversee digital media project budgets, including procurement, vendor services, and evaluation of vendor performance.
• Provide clear and regular updates on project progress to internal teams and stakeholders, delivering comprehensive reports upon project completion.
• Assist the Communications team with content development and review, including but not limited to advertisements, brochures, web pages, and special publications.
• Support social media management by monitoring channels, contributing to content creation, and maintaining brand consistency across platforms.
• Represent the department and the Township at public events, community gatherings, and stakeholder meetings.
• Assist in onboarding and training new Communications team members.
• Serve as a primary member of the emergency communications during community-wide emergencies.
• Must be available for flexible scheduling, including occasional evenings, weekends, and special events.
• Perform other duties as assigned.

Supervisory Responsibilities: None.

Minimum Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Knowledge of:

• Digital video production, website design and management, social media strategy and engagement, graphic design and branding principles, AP style and written communication best practices, email marketing strategies, Search Engine Optimization, digital advertising, photography, and visual storytelling.
• Printing industry knowledge is a plus.

Education: Bachelor’s degree (B.A. or B.S.) from a four-year college or university in Digital Media, Multimedia Production, Communications, Marketing, Journalism, Graphic Design, Web Development, or a related field.

Experience: Three (3) to five (5) years of experience in digital media production, video content creation, social media management, web design and development, and/or multimedia marketing, with a strong background in project management and content strategy. Municipal government or similar experience preferred.

Licenses and Certifications:

• Must possess a Texas driver’s license within the first ninety (90) days of employment and meet the driver safety policy requirements.

Computer and Technical Skills: Microsoft Office is required. Proficient in Adobe Creative Suite (Premiere, Photoshop, Audition, After Effects, Illustrator and InDesign). Proficient in website content management systems (CMS), with experience in front and back-end editing, SEO optimization, and user experience improvements. Expert in email distribution software such as GovDelivery, Constant Contact, Mailchimp, or other email distribution systems. Advanced knowledge of social media management and analytics platforms, including Meta Business Suite, Sprout Social and other management software. Working knowledge of data analytics and reporting tools, such as Google Analytics. Familiarity with Geographic Information Systems (GIS) is a plus, with the ability to integrate mapping and spatial data into digital media.

Language Skills: Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Mathematical Skills: Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

Reasoning Ability: Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

Human Collaboration Skills: Decisions regarding implementation of policies may be made. Contact may involve support of controversial positions or the negotiation of sensitive issues or important presentations. Contacts may involve stressful, negative interactions with the public requiring high levels of tact and the ability to respond to aggressive interpersonal interactions.

The likely impact on organization is high.

Freedom to Act: The employee normally performs the duty assignment according to his or her own judgment, requesting supervisory assistance only when necessary. Special projects are managed with little oversight and assignments may be reviewed upon completion. Performance reviewed periodically.

The likely impact on organization is significant. Considerable benefits or costs in time, money, or public/employee relations.

Technical Skills: Skilled: Work requires a comprehensive, practical knowledge of a technical field with use of analytical judgment and decision-making abilities appropriate to the work environment of the organization.

Affects accuracy of multiple projects.

Budget Responsibility: Does research for documents, compiles data for computer entry, and/or enters or oversees data entry. Has responsibility for monitoring budget/fiscal expenditures (typically non-discretionary expenditures) for a work unit of less than department size (programs, activities, projects or small organizational units) or responsibility for fiscal management of capital project(s).

Size of the budget is minimal.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, and crouch, or crawl. The employee must regularly lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Work Conditions: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Good: Relatively free from unpleasant environmental conditions or hazards. Office environment. Little physical effort is required. Some outside work required.

The Woodlands Township is an Equal Opportunity Employer and values diversity at all levels of its workforce.