What are the responsibilities and job description for the Social Media Manager position at The Workshop LA?
Are you passionate about sports, fashion, and the ever-evolving world of social media? Do you have a knack for creating engaging, elevated, and humorous content that resonates with luxury consumers? If so, we’re looking for you to join our client's team as a Social Media Manager for a leading men’s and women’s sportswear brand.
About the Role
As the Social Media Manager , you will be responsible for curating, creating, and managing all content across our social media platforms, including TikTok, Instagram, and other emerging channels. You will work closely with the Marketing team to develop compelling storylines and posting schedules that drive engagement, brand awareness, and sales. Additionally, you’ll collaborate with the Creative team to produce high-quality content, particularly for video-based platforms, ensuring that our social presence aligns with the brand’s values and aesthetic.
This is an exciting opportunity for a creative and strategic thinker with a deep understanding of digital trends, audience behavior, and luxury branding.
Key Responsibilities :
- Develop and execute a comprehensive social media strategy that aligns with brand goals.
- Manage daily content curation and scheduling across TikTok, Instagram, and other relevant platforms .
- Collaborate with the Marketing team to craft engaging storytelling and campaigns.
- Work with the Creative team to develop high-quality video and photo content.
- Monitor and analyze performance metrics to optimize content and engagement strategies .
- Stay ahead of industry trends, platform updates, and emerging social media best practices .
- Act as a brand storyteller, ensuring all content reflects the brand’s identity, values, and target audience .
- Engage with the community by responding to comments, messages, and trends in real time.
- Identify opportunities for influencer partnerships and brand collaborations.
What We’re Looking For :
Perks & Benefits :
Salary : $90,000