AVP of Communications & Marketing

WHO ARE WE?

The Wound Pros is the nation’s largest wound care management company, with a presence in 19 states and counting. Our mission is to facilitate the standardization of evaluating and treating chronic wounds in long-term care facilities by leveraging the power of AI and technology. We offer various essential services, including Digital Wound Management, Telemedicine, Advanced EHR Systems, Mobile Vascular Assessment, Digital Supply Tracking, Advanced Wound Care Dressings, and participation as a Medicare Part B provider.

Kickstart your career by joining a growing number of professionals committed to healing wounds and saving lives. At The Wound Pros, we live and breathe diversity. We pride ourselves in our team of passionate professionals from all over the world. Our core values are: we Listen, Innovate, Never give up, and ‘Kultivate’ & grow (LINK) people in their careers. 

JOB SUMMARY

The Wound Pros is seeking an Assistant Vice President of Communications & Marketing, a strategic and visionary leader responsible for developing and executing comprehensive communication and marketing strategies that enhance the company’s global brand, strengthen stakeholder relationships, and drive awareness of our mission and values. This role requires expertise in corporate communications, marketing, media & public relations, and crisis management, as well as a deep understanding of the healthcare and wound care industries. This position reports to the Chief Human Resources Officer.

WHAT ARE YOUR ASSIGNMENTS

• This role requires overseeing and managing a growing team of creative professionals, with direct reports including members of the Content, Graphic Design, and Social Media teams.
• Lead at least 2-3 direct reports, with the potential to expand to manage the entire creative department as the team grows.
• Develop and oversee the implementation of integrated strategic communication and marketing plans to advance the Wound Pros’ mission and brand, broaden awareness of its priorities and programs, and increase the visibility of its programs among key stakeholders.
• Develop Communication’s vision, frame, and narrative to achieve the organization’s campaign goals and policy objectives.
• Oversee the development and maintenance of all digital platforms.
• Drive the development and execution of a multi-channel digital program, expanding the organizations’ voice and reach to traditional and non-traditional audiences through digital content development, email list growth, and social media engagement.
• Oversee all engagement strategies, including digital and earned media, email outreach, and paid marketing.
• As needed, oversee the development of all talking points, press releases, speeches, presentations, and other high-level materials, especially for the CEO and senior leaders.
• Cultivate, steward, and grow relationships with support members, the senior management team, the media, and other key stakeholders
  
• • Position the organization as a hub for communications that can support the needs of members who lack internal communications infrastructure.
  • Lead cross-organizational planning and execution of communications-centric projects.
  • Manage proactive and reactive crisis communications planning and execution
  • Oversee and manage the media relations operation in developing proactive and reactive media strategies.
  • Work with the media relations team to maintain positive working relationships with targeted online, print, and broadcast journalists, editorial writers and columnists, and other persons of influence.
  • Manage a rapid response operation executed by the media relations team, which utilizes multiple mediums to respond in real-time to issues relevant to the organization.
  • Oversee the efficient drafting and vetting process of traditional press materials, i.e., press releases and media advisories, speeches, talking points, presentation materials, articles, and opinion editorials, as well as organizing press conferences and briefings.
  • Manage the writing, design, production, and vetting process of print and online educational materials, publications, newsletters, reports, etc.; approve articles and other content that may be uploaded to other sites; and manage the day-to-day operation of the organization’s websites, periodically evaluating and upgrading them.
  
  WHAT YOU HAVE ALREADY ACHIEVED
  • Proven experience in communications and marketing leadership roles, preferably in a complex organization.
  • Demonstrated knowledge and proficiency in communications technologies
  • Understanding of copywriting, graphic design, layout, and publishing
  • Working knowledge of content management systems, HTML coding, and digital graphics production.
  • Familiarity with social media platforms and social media marketing
  • Experience with search engine marketing, Google Analytics, and Google AdWords
  • Impeccable copywriting and copy-editing abilities
  • Strong leadership track record
  • Excellent verbal communication and presentation skills
  • Familiarity with Adobe Creative Cloud (Photoshop, InDesign, Premiere Pro)
  
  ATTRIBUTES NEEDED FOR THE ROLE
  • Bachelor’s degree in journalism, communications, marketing or related field is required, an advanced degree is preferred.
  • 5 to 7 years of cross-functional senior management experience in a communications role/department.
  • Communications experience within the healthcare industry is a plus
  • Proven track record of modernizing communications for organizations both internally and externally
  • Excellent senior management experience, including staff and project oversight and supervisory experience
  • Experience in fast-paced environments, including crisis communications and rapid response.
  • Proactive, innovative thinking and a strategist with strong attention to detail
  
  EQUAL OPPORTUNITY EMPLOYER
  Please note: Only shortlisted applicants will be contacted for Interviews.
  The Wound Pros is an equal opportunity employer committed to being an employer of choice, not just an excellent place to work but a great and inclusive place to work. We strive to recruit and maintain a diverse workforce. Qualified applicants will receive consideration for employment without regard to race, physical or mental disability, color, religious creed, ancestry, national origin, religion, age, sex, marital status, genetic information or testing, gender identity and expression, sexual orientation or status as a Vietnam-era or special disabled veteran or any characteristic protected by law.