What are the responsibilities and job description for the Social Media Strategist position at TheLab?
Social Media Strategist
thelab is looking for a Social Media Strategist to join the team. The ideal applicant is an innately curious social media nerd, a proactive hand-raiser, nimble when faced with the unexpected, and passionate about discovering new ways to connect with audiences.
About the role:
- Hybrid work environment - Tues-Thurs in Flatiron Office
- Salary $75,000-$85,000 commensurate with experience
About thelab:
We are an agency of makers with deep expertise in solving creative, performance, and technology challenges. Our focus is on making better work, to help brands work better. We partner directly with clients to think big, build from scratch, and design for reality. From branding & design to e-commerce builds or anything in between, thelab mixes inspiration and hard work to produce results.
About You:
- Proactively identify emerging trends to keep clients ahead of the curve
- You excel at translating performance data into insightful reports that enumerate learnings, trends, hypotheses, and next steps in an easy-to-digest format.
- You craft innovative social strategies using audience insights, platform expertise, cultural research, and knowledge of the competitive landscape to deliver on client objectives.
- You can maintain Content Calendars for multiple clients and platforms
- Social listening expertise
- Have experience managing communities on TikTok, Meta, X, Pinterest, and YouTube.
- You love collaborating with creative teams to concept and execute social campaigns and assets
- You’re a trusted partner for our team and clients and can provide guidance on social and content best practices, platform updates and implications.
- You work well across capabilities, engaging with senior agency stakeholders and clients to create overarching social strategies and manage crisis issues.
- You’re the point person for all platform reps to ensure awareness of current best practices, trends, upcoming platform updates, and new products.
The Ideal applicant:
- Has hand-on experience managing paid social ad campaigns and working with creators and influencers
- Is extremely comfortable leading client meetings to present strategies, insights, and performance reports.
- Has successfully launched or grown a fledgling community
- Has experience crafting audience engagement plans, including content pillars and response frameworks.
- Can develop playbooks and case studies to drive thought leadership and share best practices
- Has exceptional verbal, written, and presentation skills
- Loves details and pays extra attention to the fine print
Experience:
- 5 years’ experience managing social media platforms or communities for a brand in-house or at an agency
- An undergraduate degree in communications, marketing advertising, public relations, media is preferred but not required
WE’LL BE:
Thrilled to have you on the team. We all love what we do at thelab—we pride ourselves on craftsmanship, thoughtfulness, and flexibility. We’re inherently curious. We revel in unexpected solutions. Most of all, we’ll care about you, the work you do here, and the career we’ll help you grow.
Salary : $75,000 - $85,000
