What are the responsibilities and job description for the Account Director/Senior Director, Luxury Travel - J/PR Job at Theprnet in New Yo position at Theprnet?
Account Director / Senior Director, Luxury Travel
J / PR
Location : New York, NY
Field : PR / Communications
Min. Experience : 10 year(s)
Basis : Full-time
Description : Who are we?
J / PR is a global agency specializing in Travel and Lifestyle, telling the unique and inspiring stories of some of the most coveted brands in the world. We specialize in public relations, social media, content creation, and brand collaborations, ultimately connecting our clients to top media and the consumers they want to reach.
Our brands are some of the best of the best in the world including Relais & Chateaux, Dorchester Collection, Vail Resorts Hospitality, and Virgin Limited Edition to name a few. Being a part of this international powerhouse agency will connect you to a roster of distinguished hotels, resorts, restaurants, real estate projects, and destinations across the globe, elevating your career (and your frequent flier status). We’re passionate, professional, and purpose-driven. We're dedicated to our work, the agency, our clients, and each other.
Forbes said, “These are the Women Dictating Where You’re Traveling,” and Inc. Magazine featured J / PR in an article titled, “How Two Millennial-ish Women Built a PR Powerhouse.” This is in addition to numerous awards like PR News Best Places to Work, New York Observer PR Power List, The PR Net 100, Forbes, and Crain’s Best Places to Work (to name a few).
At J / PR, we’re incredibly intentional about our company culture, and we wholeheartedly believe in a work-life blend, where you'll be empowered to continue learning and growing through travel, mentorship, training, and retreats, along with a connected company culture.
Who are you?
You are a strategic storyteller, creative campaign ideator, and media relations expert, always the direct line of communication between top journalists and the agency. You have the in’s and out’s of account management mastered, expertly provide counsel to clients and agency team members across a broad range of issues. Your in-depth media (and influencer!) experience allows you to offer creative strategies that will garner media attention and deliver on KPIs. You’re not “above it all” and you eagerly step in to roll up your sleeves whenever needed to contribute to team success, which includes mentorship across all levels and sharing the “secret sauce” to wow-worthy placements. You actively participate in new business development bringing your media industry intel to the process and help develop and manage the agency’s media relations efforts because you believe teamwork makes the dream work.
The Role
As an Account Director, you are a story-telling expert with a rolodex of trusted media relationships to strategize with on industry trends and editorial needs. You run smaller accounts autonomously, driving the overarching account strategy while ensuring the team is set up for success and understands their roles and responsibilities. You’re the main client contact for nuanced conversations related to the team and the work, driving the strategy and deliverables to ensure results and movement each quarter, guiding your team to get hits by helping to identify the right media and outlets for a story to live and offering feedback and coaching along the way.
On larger accounts and brand accounts, you play a crucial role in delivering big hits, features, and profile stories while leading your teams’ media relations strategy and guiding teams to achieve KPIs. You have your finger on the pulse of the changing media landscape and are a go-to resource for the Agency on industry news and updates, joining new business pitches to showcase your media expertise and how the Agency works with media.
Duties and Responsibilities
Account Client Management
- Lead banner hospitality moments and campaigns, e.g. a crisis, renovation, and / or hotel opening.
- Create, execute, delegate, & course correct overarching account strategies.
- Implement strategies and oversee KPIs.
- Review Harvest reports and course correct as needed.
- Oversee scopes of work and direct your teams to conduct meaningful work based on the clients’ revenue and business goals.
- Actively monitor your team’s activity to ensure they stay within budgets and client satisfaction.
- Lead your team by providing clear, focused guidance and resources for day-to-day account success.
- Design “game-changing” PR campaigns, activations, partnerships, and programming that garner media success and client goals.
- Demonstrate leadership with your clients and your teams by providing knowledge and advice.
- Understand your client’s business goals and lead account strategy to produce measurable ROI.
- Nurture client accounts with proven tactics that result in continued renewal year-over-year.
- Identify add-on projects for clients and seek opportunities to expand retainer fees and provide value.
- Maintain agency docs and materials specific to media relations efforts, including oversight and updates in the JPR Resources folder.
Media Relations
New Business
Team Leadership
JPR / Industry
Requirements :
Experience
Benefits
J / PR offers a competitive benefits package, including :
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
Equal Employment Opportunity
J Public Relations (J / PR) and 20Two Studio (Studio) strongly support equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.
Hiring Practices
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
J / PR and Studio recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. J / PR and Studio may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting, and search firms.
To apply, please visit the link HERE.
J-18808-Ljbffr
Salary : $90,000 - $117,000
